Convince & Convert

JUNE 22, 2010

You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

JANUARY 4, 2011

); //]]> Marketing News & Expert Advice ClickZ.asia Awards Search Engine Watch SES Events ClickZ Events Connect Home Topics Training & Education Stats & Tools Careers Subscribe iReviews Search Whats Hot: Google Facebook Twitter Privacy WPP News Latest UK & Europe Facebook Politics & Advocacy E-mail E-mail Marketing Best Practices (..)

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Google isn't going to be enough forever.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 3, 2010

[link] BTCustomerstreet [link] – What BP Can Learn from Umpire Jim Joyce #BTCustomerstreet sue_anne While BP has admitted responsibility for the oil spill, corporations like this are well trained to not issue the apology for fear that it will be held against them in the future. It's unfortunate. It's unfortunate.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

JULY 21, 2010

Having a privacy policy or a social media policy is not enough. You have to train employees too. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JUNE 7, 2010

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). The third section of the book covers Zappos’ sale to Amazon.com (for $1.2

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 6, 2010

However, statistics show that such use of social media is still not widely utilized by most companies.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 20, 2010

link] [link] Jamie Favreau Thanks for the lesson. I am sure a lot of people would like to know how to do this.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 13, 2010

[link] (win a free book from DaleCarnegie.com) [link] Chad Eljisr The Best Advice Has No Shelf Life: Dale Carnegie & Social Media Marketing [link] [link] ATI Attraction Mktg The Best Advice Has No Shelf Life [link] jillroth Caesar Milan. He rehabilitates dogs and trains people. Yep, I said it…The Dog Whisperer.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going and create some SOCIAL MEDIA about it. I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. I conquer – as a B2B social media enthusiast – the points you make are spot on.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 18, 2010

How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MARCH 22, 2010

More from Convince and Convert Marketing Sideways to Win at Social Media The Social Media Reality Show The Social Media Train: Catch It While You Can Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne Blog) (..)

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

AUGUST 28, 2012

However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? What’s the best process for developing a social media marketing plan? How should we staff for this and train current employees to contribute? How should I change my messaging? •

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

SEPTEMBER 20, 2010

[link] [link] bacigalupe and @josh_greenberg @VincentR @SusannahFox @akroundtree also SOME higher use among immigrants [link] (my upcoming research) [link] bacigalupe and @josh_greenberg @VincentR @SusannahFox @akroundtree also SOME higher use among immigrants [link] (my upcoming research) [link] UX Feeder Delicious: 7 Surprising Statistics About Twitter (..)

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 1, 2010

If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. link] Joseph Manna Fantastic post, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 8, 2010

[link] [link] Social Media School 3 Reasons Email is the Coolest Vampire Today | Email Marketing Advice | Social Media Consulting – Convince & Convert [link] [link] Sweta Patel 3 Reasons Email is the Coolest Vampire Today [link] #socialmedia #smo #sm [link] SocialMediaCRE RT @jaybaer: 3 Reasons Email is the Coolest Vampire Today [link] [link] (..)

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. Another wake up call and a definitive track on which some engagement efforts should be committed. Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? Facebook for all its intents and purposes is a social site, and great for building buzz, but giving your brand off to a foreign control is a tricky thing to do. Another wake up call and a definitive track on which some engagement efforts should be committed. Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JULY 13, 2010

reading about social media and trying different communities. I mean, I could have spent all day every day training myself. When I was first learning some of the basics, I spent countless hours (after work Elizabeth, I swear!) At larger agencies, however, it's a bigger challenge.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 8, 2010

But since everything is in the cloud anyway, I can certainly save things to Dropbox, especially those Keynote presentations that I'm itching to create with my fingers.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

JUNE 30, 2010

It was lots of fun and they got a lot of buzz. Their intern is well-trained and they respond with good-natured humor to people. They also challenged party-goers to dress in Mad Men themed costumes. VIA is going to be the #1 company I go to if I want an ad campaign or want to refer someone to an ad agency. Good post, Jay!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

MARCH 16, 2010

The site is exceptionally poor at welcoming and training new users , which may result in its high churn rate. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Sprout Social

OCTOBER 3, 2018

That’s also why it’s so important to create a team that thinks digitally, or train them to. Creating a strong buzz about the issue or candidate and related activities. Some long-term goals to focus on: Involving leaders to become active in social media. Mobilizing your following to take action.

Social Media 108

Social Media Paid Content Campaigns Media 108

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Crucial Components for B2B Social Media Success by acSellerant. Post on Google Buzz. Tiny leaders want to be the smartest person in the room.&#.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Martech Advisor

JANUARY 21, 2020

Digital experience platforms are the latest buzz in the martech space. Social media: Plan your social media activities around your blog’s editorial calendar. Similar to email marketing, you can schedule social media posts for newly published content. Learn More: What is Content Creation? But what are they?

CMS Development 57

CMS Development Digital Asset Management Enterprise Management Work Management 57

Convince & Convert

SEPTEMBER 20, 2010

Thus it seems that the very people that are today putting together the RFPs, often are the ones that have had no training in critical thought. Nor is it on their radar. Also, sound judgment is largely evident in hindsight, when the die has already been cast, and the results delivered (or not).

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. Don't you think? twitter [link] : lorirtaylor: Is T.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 28, 2010

What Keywords Will Be Used to Find It: Social media ROI, social media statistics, measuring social media What Do We Want Them to Do After Consuming It (Call-to-Action): Subscribe to C&C blog, contact C&C about training their teams on this metrics selection process, share the chart with colleagues 3 Success Metrics: Social sharing, RSS subscriptions, (..)

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Additionally, I have lots of delicious bookmarks on social media I've come across in my journey the past 2 years ( [link] ). (I'm

Social Media 127

Social Media Media Paid Content Conference 127