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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep. interviews with industry experts, tradeshows, guest blogging, etc.)

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

The stats also show that the growth rate of Google Plus shares was approximately 18.5% Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. per month, almost double that of Facebook (9.3%).

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How to Write a Press Release [Free Template]

Hubspot

People now have control over where, when, and how they consume information and, as a result, it''s becoming harder for traditional PR teams to do their jobs. The answer for PR pros to stay with the times and better their strategies is simple: Stop kickin’ it old-school. Sounds pretty hopeless, right? How to Craft a Press Release.

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How to Create a Winning Contest with Social Media

Hubspot

HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. In just a few days, the contest has already generated hundreds of tweets and thousands of new visitors to HubSpot’s website, and the numbers continue to climb. Generate pre-contest buzz. Tips and Takeaways.

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12 Insightful Marketing Insiders You Should Follow on Twitter

Hubspot

Roetzer and his agency, PR 20/20, have a bit of history with HubSpot, as the company was one of our first Value-Added Resellers (or VARs). Social Media Today''s Twitter feed is constantly buzzing with unique B2B and B2C tips and the latest in-depth stats related to Facebook, Twitter, and pretty much every other major social site.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Compare stats on session duration and the number of pages per session and how the numbers change over time. SEMrush | PR & Content Producer. . . Kyle G Bradley.