Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

FEBRUARY 9, 2015

How do you build your library of relevant lead nurturing content ? Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. What can you send via email? What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Don’t create content for the sake of creating content.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. After having registered, the partners gained access to case studies, white papers as well as an array of sales tools.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Webbiquity

APRIL 23, 2013

” Since content marketing itself is no longer a differentiator, practitioners are asking questions like: how can I efficiently create a steady stream of fresh, relevant content? ” If you’ve got older content that is still relevant to buyers, refresh it to keep it current with the state of your industry.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

WebMarketCentral

JUNE 11, 2009

Put another way, searchers with an intent to buy are far more likely to click on an ad than those just conducting research for term papers or whatever—and those are precisely the searchers whose clicks are worth paying for. is far less likely to click on a paid ad than some searching for "Canon PowerShot SD1100." SEO isn't free.

PPC 20

PPC Paid Search Agency SEO SEM 20

Madison Logic

MARCH 25, 2022

As ABM is usually synonymous with winning large enterprise-level accounts, a lead nurturing strategy is needed to engage multiple decision-makers across long and potentially complex buying cycles. As a result, nurturing can shorten the sales cycle and establish meaningful customer relationships across the entire account.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52