Ambal's Amusings

NOVEMBER 12, 2010

B2B buying cycles are lengthening. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Adobe Experience Cloud Blog

JULY 29, 2013

Recently at Marketo, we have placed more emphasis on the rate at which leads flow through the funnel and developed ways to accelerate the rate aka shorten the buying cycle. At Marketo, we combined our early and mid-stage nurturing tracks in order to infuse more promotional content earlier in the decision making cycle.

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Top of Funnel Sales Management Lead Scoring Lead Ranking 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Industrial Marketing Today

OCTOBER 7, 2010

Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. According to Marketo , a 10% increase in lead quality = 40% increase in sales productivity. This has resulted in fewer direct interactions with sales reps from vendors.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

How to customize drip "stay in touch campaigns" based on buyer role and stage of the buying cycle. What types of campaigns accelerate the buying cycle. Calling a publication the 'definitive guide' sets the bar high, but the Marketo team has cleared it – with room to spare. Establishing permission to nurture leads.

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Lead Nurturing Webinar Metrics Demand Marketing Qualified Leads 48

Customer Experience Matrix

SEPTEMBER 30, 2010

There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Proper measurement must track through the end of the buying cycle, since a program’s impact on early stages might vanish or even be reversed at later stages.

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Budget Programs ROI Forecasting Statistics 120

Ambal's Amusings

MAY 27, 2010

An additional consideration is the different needs among members of the buying committee—influencers. One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. United States License.

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Planning Marketing Budget Creation Work Management Marketing Management 100

Content Standard

APRIL 22, 2015

All Other Touchpoints: Referred to as “interesting moments” by Marketo , these are specific actions the lead can take that are chosen and identified by members of your team. When and how did marketing influence leads throughout the buying cycle? What stage of the buying cycle are they in?

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

What aspects of the buying cycle are most important to open source companies? The entire buying cycle is important. Most open source companies are starting to understand their sales funnel better and are educating their customers throughout the buying cycle.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 17, 2009

Today Marketo released chapter 3 to The Definitive Guide to Lead Nurturing , and we are so excited to see so many people returning to check out this week’s chapter on Advanced Lead Nurturing. In this chapter, Marketo shares best practices on Accelerator Campaigns and Lead Lifecycle Campaigns.

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Lead Nurturing Campaigns Leads Lead 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). When I joined ShipServ, it was clear that we needed to better align our selling cycle to the buyers' buying cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MAY 23, 2010

He also shares tips to better understand how prospects buy and the information they need at each stage of the buying cycle. 9 Must-Read B2B Social Media Thought Leader Interviews was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. discusses the impact of Web 2.0 for B2B marketers.

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Social Media Media Web 2.0 B2B 48

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process. You’ll see shorter buying cycle times. Marketing and Sales Alignment – Marketo eBook (New!). Tags: ClickInsights: Expert Interviews. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JANUARY 6, 2009

At Marketo, when we nurture leads that are not immediately sales ready, they are three times more likely to become a sales lead in a given month than if they are not nurtured. Match your content to buying stages. Only with this conversational view of lead nurturing will you reap the benefits. will work best at the purchase stage.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Adobe Experience Cloud Blog

JULY 12, 2010

He said lead nurturing is rules based marketing that drives relevant messaging given a contact’s stage in the buying cycle. At Marketo we call this a drip campaign. Wait until 3 months after a prospect doesn’t buy. Fine-tune over time. Next Scott talked about Lead Nurturing. Goals of Lead Nurturing: Opens. Site stats.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Tags: General Marketing.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

Adobe Experience Cloud Blog

MAY 13, 2009

Using that information, they should determine how to best interact with customers throughout their entire buying cycle. Tags: Sales Marketing Alignment Thought Leader Interviews b2b marketing jill konrath marketo sales leads selling to big companies thought leadership.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Work Management Marketing Management 48

B2B Marketing Zone Posts

MARCH 3, 2010

Mapping marketing content across the buying cycle and personas - Fearless Competitor , February 4, 2010 Today, Find New Customers hosted a webinar with Jon Miller, VP, Marketing at Marketo. Tags: Best. And people are hesitant about giving up too much info on forms before you’ve earned their trust.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

ClearVoice

OCTOBER 27, 2023

This includes considering the role of multiple decision-makers, addressing budget considerations, and adapting to the longer buying cycle. On-page Optimization Techniques On-page optimization involves optimizing your website’s content, meta tags, headings, and internal linking.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. What if you don't know where prospects are in their buying cycles? Like you did with your offers or calls-to-action, develop content to appeal to prospects at different stages of their buying cycle. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Industrial Marketing Today

OCTOBER 13, 2010

Jon Miller, VP Marketing, Marketo wrote in a recent post , “By eliminating the need for registration in order to gain access to your white papers, eBooks, and other valuable content, you remove the initial barriers to building relationships with prospects. David is not alone in voicing this opinion.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Job title/level.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. Manager, Inbound Marketing, Marketo ( @InboundMarketer ). Jeff Pedowitz , President and CEO, The Pedowitz Group.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. Tags: Best.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

TrustRadius Marketing

NOVEMBER 2, 2022

Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Adobe Marketo Engage. Plus, AI-powered auto-tagging makes assets findable. 40% Decrease in the cost of customer service. ? LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Adobe Marketo Engage. Plus, AI-powered auto-tagging makes assets findable. 40% Decrease in the cost of customer service. ? LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Zoho CRM helps reps reach decision-makers who matter, shorten long enterprise buying cycles, and build strong customer relationships that withstand unexpected disruptions. Adobe Marketo Engage. Plus, AI-powered auto-tagging makes assets findable. 40% Decrease in the cost of customer service. ? LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52