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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

By proactively reaching out with tailored recommendations or promotions based on their demonstrated intent, businesses can capitalize on these opportunities to increase customer value and drive revenue growth. Improved targeting – crafting a more accurate Ideal Customer Profile (ICP) is much easier when using intent data.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

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Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . Effective demand generation.

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Top 10 Amazing B2B Marketing Trends to watch out for in 2020

Valasys

Organizations will Prioritize audience- based structures: Amongst the most fundamental structural changes in the B2B marketing trends for 2020, optimizing the customers’ experience throughout their buying cycles will be the most important. & smoothen sales enablement.

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5 Advantages of Sales Funnel Marketing

Valasys

You need to understand and prioritize their pain-points and preferences at each stage of their buying cycles. Moreover, the report also reveals that an astonishing 79% of marketing leads are never converted into sales. The funnel marketing is of tremendous importance to your brand as well as your customers.

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Top 5 proven B2B Marketing Strategies for Business Growth

Valasys

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

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How B2B Marketers can stay close to their Customers

Valasys

In terms of marketing, staying close to B2B customers means that marketers have to get the targeting of their buyer personas right. Missing out on the proper targeting of the personas would mean that your promotions & advertisements mean nothing for your B2B customers. B2B marketing has evolved.