DealSignal

APRIL 10, 2024

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real time. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. TrustRadius data is excellent for identifying accounts that are already solution and product aware.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. That shows high intent.

Intent 98

Intent Account Based Marketing Bombora Intent Signal 98

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

SalesIntel

SEPTEMBER 14, 2023

With signals from VisitorIntel , company News and Alerts , and B2B intent data , go to market teams can laser focus on best-fit accounts and contacts that are actively showing interest and intent. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Leadspace

SEPTEMBER 17, 2018

Having covering the basic definitions of intent data, together with its key uses and limitations for B2B Sales and Marketing, one thing should be clear by now: intent holds great potential — but only if used as part of a much wider data intelligence strategy. For a start, it’s no silver bullet.

Intent Data 86

Intent Data Lead Ranking Lead Scoring Intent 86

Porch Group Media

MAY 11, 2022

Chances are movers are buying the products and services you’re selling. New mover audiences can now be enhanced with rich insights into consumer preferences, lifestyles, interests, property data and purchase intent signals. Mover Marketing Targets Consumers Too Late in the Buying Cycle.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

PureB2B

JUNE 9, 2022

For instance, 90% of consumers are more than happy to share their data with brands to receive exclusive offers for products they’re interested in. These are the people you want to reach when marketing your products and services.?. Personalization also has benefits outside of the additional conversions and sales it brings.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

SalesIntel

OCTOBER 23, 2023

In this article, we’ll delve into the intricacies of SalesIntel’s PredictiveIntent and ZoomInfo’s Intent Signals, helping you understand their features, benefits, and use cases, empowering you to make an informed decision for your sales strategy.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

Valasys

JUNE 25, 2019

The value propositions of the products or the services are evaluated by the potential clients, following which, the prospects make their respective buying decisions. B2B Sales Appointment Services are not only useful in acquiring new leads but are also useful in nurturing the existing leads to make them purchase ready.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Heinz Marketing

NOVEMBER 22, 2020

6sense is one of the best in the biz—their Account Engagement platform has the power to elevate any sales team, showing them exactly which companies are in the consideration and decision phases of their buying cycle. .

Marketing Automation Services 138

Marketing Automation Services Work Management Marketing Management Buying Cycle 138

LiveRamp

JUNE 27, 2019

B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. Perhaps most importantly, buying decisions are made by a buying committee averaging seven or more members. In this environment, finding the right signal in the noise can be a challenge. Call Centers.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

TrustRadius Marketing

OCTOBER 3, 2022

Read on to learn more about the role of downstream intent data in bridging the divide between demand gen and ABM. Demand gen focuses on finding ways to drive awareness and consideration of a company’s product and/or service. Demand gen vs. ABM. Combining ABM and demand gen without martech bloat.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. Salespeople can then focus their outreach on these accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Valasys

APRIL 3, 2023

” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. Zeroing down: Intent data gives data about the thing being looked for and how high the buy goal for an item or administration is.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helps customers gauze the buying behaviors of their niche-specific prospects.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

Madison Logic

OCTOBER 11, 2022

You already know that first-party intent data is collected through means by your organization, with website tracking, visitor analytics, form fills, and content downloads. This data is also considered “directed” intent signals because they are unique to you and your organization and can’t be acquired by another company.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. B2B buying has always been a tricky proposition.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 29, 2019

The marketers should brainstorm on all the permutations & combinations of keywords that constitute the voice searches about their products & services. With the help of voice searches, the marketers can analyze which stages of the sales funnel the prospects and customers are in their respective buying cycles.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Zoominfo

AUGUST 23, 2022

The products being sold have become more sophisticated. Data from Salesforce states that 72% of B2B decision-makers expect a similar experience from a B2B website as they would from a B2C website — expectations that persist across the entirety of the purchasing journey. Customers have become more demanding.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

MAY 21, 2021

Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. When used correctly, B2B intent data boosts conversions and sales. They also analyze billions of online browsing events as prospects research products and solutions.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Valasys

JULY 23, 2019

180bytwo’s Intent-based solution called “eCHO B2B Technology Intent” assimilates billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial intelligence (AI)-based solutions.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Madison Logic

DECEMBER 14, 2023

There are a number of reasons why this shift is happening: The B2B buying process has become increasingly complex and longer, with Forrester research finding that 67% of B2B marketers noticed buyers are taking longer to commit to purchases than last year. The competition for B2B customers is becoming increasingly fierce.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. However, only a tiny percentage of the data signals from third-party sellers are actually people looking to buy a product, which challenges many marketers to convert prospects.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

PureB2B

JANUARY 3, 2022

Providing articles relevant to the interests and needs of your target audience will result in more opt-ins for your database, as interested, qualified buyers seek to learn more about the product or service you're promoting. Intent signals can identify customers or accounts that are in an active buying cycle, for instance.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 9, 2019

Clearly, ABM is an indispensable marketing tactic in the modern B2B dominion which establishes synchronicity between the key-decision makers of the accounts intending to buy & between the brands which have the ideal products or services to do away with the pain-points of specific accounts.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

SalesIntel

JUNE 30, 2021

Top Whitepaper of the Month: Data Purchasing Guide. SaleIntel also provides technographic , firmographic, and buyer intent data that may be used to filter organizations based on the technologies they employ, their size, location, and their buying intent signals, among other things. Message from our Founder.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Heinz Marketing

OCTOBER 22, 2018

I didn’t really understand what that meant, and Salesforce has invested quite a lot in a product platform. There’s a picture of it in my slide deck from Dream Force, it was just the money shot picture where we did our first campaign, just a basic product launch webinar. Of course, marketing automation is integrated.

Sales Management 66

Sales Management Top of Funnel Marketing Automation Services InsideView 66