How B2B Buyers Have Changed- and the Role of Content & Social Media
NuSpark Consulting
OCTOBER 24, 2011
Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago.
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