Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Demandbase has been involved in this category now for a long time as well.

DemandBase 62

DemandBase Account Based Marketing Top of Funnel Demand Generation 62

Engagio

MARCH 20, 2024

Acting as an extension of your team, Demandbase will review specific messaging strategies for each of your stages. Demandbase isn’t a media agency, nor do we compete with your agency. With Demandbase Advertising , all signals and optimizations from the platform to the bidder are focused on ABM outcomes, not on B2C leads.

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

Vidyard

APRIL 6, 2015

Sales and Marketing are sharing the same data, working against the same targets, and are managing different, but equally important portions of the buying cycle. The bottom line – your employees are interacting with customers every day, and doing extraordinary things to build your business.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Webbiquity

JUNE 14, 2011

92% of b2b buying cycles start with search. Tools like Klout and PeerIndex are good for measuring your “cool factor&# but not really business results or the quality of your content or interactions. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Engagio

JUNE 27, 2023

It’s getting harder to sell because of uncertain economic times, so B2B buying cycles are longer and more complex. That enhanced ad interactivity is the holy grail of B2B advertising. Learn more about CTV and Demandbase Advertising Platform built exclusively for B2B. It’s tough out there for B2B marketers.

DemandBase 62

DemandBase Paid Search Agency Television marketing Buyer Personas 62

Engagio

JULY 7, 2021

ABX is a customer-centric go-to-market approach that takes into consideration the entire account buying cycle (not just the prospect’s path to purchase, but also the customer’s deeper loyalty) with brand experiences that delight — not deluge — your audience. Think of the marketer as an orchestra conductor.

B2B Sales 93

B2B Sales Account Based Marketing B2B Marketing B2B 93

Content4Demand

SEPTEMBER 29, 2020

Listicles are another great, interactive way to hit on buyers’ top priorities and pain points. Webinars make excellent platforms to present research findings in an interactive, conversational environment. Use these examples to get your own creative juices flowing: Use infographics to highlight your research statistics.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. They show how content marketing drives ROI with B2B businesses who: Know their audience.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Full Circle Insights

SEPTEMBER 20, 2022

A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. Multiple interactions are often occurring simultaneously across an account and buying group. Demandbase Attribution Debate Yields Surprises. That’s why we’re introducing Full Circle ABM.”.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

SnapApp

JUNE 6, 2017

It’s a high-level map of expected interactions – it’s not set-in-stone list of activities, but rather it’s a helpful guide for sales reps to follow with each new prospect. . Source: Demandbase deck based on Demand Gen Report survey ). . Sales Processes: A History. Curious about which web elements are most important to B2B buyers?

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Data Rich and Interactive. Marketing automation. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62