ANNUITAS

MARCH 19, 2013

Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. It’s basically a short biographical sketch of the typical buyer of your product or services. What steps does the buyer take when purchasing my product or service? At some point, this persona is going to begin the buying process.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? B2B buying cycles are lengthening. But measuring doesn't have to be difficult. " Ardath Albee. Ardath Albee's Tip.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. I encourage you to add your own ideas to my list of seven.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Read on to get their insights. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Madison Logic

DECEMBER 14, 2023

Smarter Use Cases for Generative Artificial Intelligence (AI) and Machine Learning It’s no surprise that AI and machine learning are the big talking points for B2B marketing predictions. One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

The ROI Guy

JANUARY 17, 2011

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

SnapApp

JUNE 5, 2018

Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. 61% of B2B marketers find generating high-quality leads as their biggest challenge.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

Sales Engine

OCTOBER 8, 2015

The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution. The buyer has WAY more control than they used to. The buyer has WAY more control than they used to.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Tony Zambito

MARCH 4, 2012

Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

Outgrow

AUGUST 18, 2022

How spending on your brand over time reduces the cost of demand generation. Saksham Sharda: And do you then believe that creative design and brand development have just fallen to the wayside as there is now a greater emphasis on supporting income generation? The biggest challenge that CMOs of this decade are facing.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

ANNUITAS

JUNE 1, 2015

Citing sources from their own research and that of Forrester and Corporate Executive Board (CEB ) that show how the majority of B2B buying cycles are self-driven, digital endeavors, Sirius then showed additional research that said these research backed statements – including their own – may not be completely accurate.

B2B Sales 100

B2B Sales Top of Funnel Research B2B 100

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

TrustRadius Marketing

NOVEMBER 2, 2022

Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Open Enrollment, with OE Center and its service team, helps reduce administrative burden. Voice as a Service. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98