Biznology

APRIL 9, 2018

Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Once there, they can engage with product and service content designed specifically for each point in the buying cycle.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

SEPTEMBER 15, 2016

Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Biznology

DECEMBER 8, 2017

AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Not only is page load time a huge ranking factor, but there is widespread speculation that AMP is a ranking factor in itself, despite Google’s explicit denial that it is a ranking factor.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

NOVEMBER 19, 2012

This is no different for search marketing, It’s an objective measure of performance based on the buying cycle for your brand (e.g. Visitors from Search : Every website should install an analytics tool, such as Google Analytics. A site growing in content and popularity should draw traffic from more search queries.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

AUGUST 10, 2016

discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. Google doesn’t index assets that require a registration. Numerous link analysis tools are available that can measure the relevance of a call to action to the experience it sends people, and can replicate this measurement at scale.

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80