Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. That’s great, if you are a natural born consultant but for the rest of us, we have to learn and master these skills.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

To rescue your website and deliver you to the Promised Land, the SEO consultant wants you to generate loads of content optimized for keywords and phrases. And the cycle of frustration continues. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Features 60

Features Web 2.0 Planning Work Management 60

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. We’ll evaluate your LinkedIn and Twitter strategies, and get you on the path to proper engagement techniques that can increase your followers, find new prospects, and build better relationships.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. If you’re an agency that has all of this figured out, congratulations.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

seo.co

FEBRUARY 10, 2022

For example, let’s say you notice there’s a surprising number of people from Twitter visiting your site, but you don’t use Twitter for promotion very much. You could take advantage of this by increasing your efforts on Twitter, but also catering to that audience by writing snappier, Twitter-optimized headlines.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

B2B Marketing Traction

OCTOBER 1, 2009

A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” What if your prospects are (like me) overwhelmed by email and prefer to hear from you on Twitter, Facebook or via an RSS feed to your blog? Understand the stages of your prospects’ buy cycle.

Psychographics 100

Psychographics Campaigns Planning RSS 100