markempa

NOVEMBER 14, 2005

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Lead Generation 120

Lead Generation Analytics Generation Google 120

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. We call this the “Internet fueled buying cycle.&# The End of Sales as we Know It? Can sales be made relevant and valuable again in these key stages of the buying cycle?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JANUARY 17, 2011

Providing the decision support early in the buying cycle is essential to engagement success- illuminating issues, identifying improvement opportunities and delivering strategic roadmap recommendations. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Sales Engine

OCTOBER 1, 2015

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Sale intelligence includes information such as: Who is involved in the decision?

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Heinz Marketing

FEBRUARY 5, 2018

The thing that was quite different at HubSpot and, I mean, at any software company that I’ve worked at is that the product typically can’t be used until someone buys the product. Further down the sales cycle. You’re listening Sales Pipeline Radio. Focusing on important values to us. We’ll be back.

Sales Management 48

Sales Management Top of Funnel Enterprise Management Work Management 48

B2B Marketing Zone Posts

JUNE 9, 2010

Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Don’t stop the dialog. worth of results.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

FEBRUARY 14, 2011

Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. “Sales organisations are reporting extended sales cycles, declining win rates, and that a growing number of apparently promising opportunities are ending in ‘no decision.’ What’s a sales executive to do?

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

SnapApp

DECEMBER 14, 2016

Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. It's about the whole of the very long sales cycle.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

Todays buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl. Tailwinds for Marketing Automation Software - Insi.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40