Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. But is inbound content marketing still relevant to today’s buyers? The Case for Inbound Content Marketing. See also: Crux Solutions Case Story. He is now an old man.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. In fact, it was a good debut to the study because he introduced the subject with his first two “slides”: The same thing… or almost.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

The ABM Agency

APRIL 10, 2023

We’ll discuss best practices specifically tailored for B2B SaaS organizations, strategies for generating demand through ABM campaigns, and tips for optimizing your efforts over time. Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

The Point

SEPTEMBER 30, 2022

Examples include ebooks, videos, case studies, recorded Webinars, and blog posts. A white paper can be a short blog post. Consider an industry survey or study, perhaps co-authored with a research or analyst firm. Finally, Owned Media is any online property or content owned and controlled by a brand.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Scoop.it

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. Which has been the most effective? Book a demo to learn how.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Marketing Insider Group

SEPTEMBER 21, 2020

Here are eight tips any business owner can use to create a world-class company blog. Downloading an ebook or white paper. And, it should be aligned with a stage of the buyer journey: Top-of-funnel posts are designed for target buyers in the awareness stage. Configure Your Blog. Reading another blog article.

Top of Funnel 299

Top of Funnel Paid Search Agency Companies Marketing Automation Services 299

Optinmonster

DECEMBER 12, 2022

Understand Your Buyer Journey. Your content must match the needs of your different buyer personas at every stage. Parenting expert Dr. Becky has built an extensive social media presence filled with quick, actionable parenting tips. Example 6: Case Study. White paper downloads.

Top of Funnel 83

Top of Funnel Marketing Funnels Examples Content Marketing 83

Launch Marketing

APRIL 24, 2024

Here are a few tips to ensuring your target audience is clearly defined for marketing efforts. Each of these groups has valuable insights into their experience with your product and their overall experience throughout the buyer’s journey. Define Buyer Personas. Be mindful of how many buyer personas you create.

Webinar Metrics 62

Webinar Metrics Marketing Management Marketing & Strategy Marketing Strategy 62

Full Circle Insights

FEBRUARY 28, 2021

White Papers. Case Studies. Building a Solid Case for Attribution to the CMO. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Lake One

NOVEMBER 29, 2021

The marketing team should also ask sales what content they use at each step of the buyers’ journey. You also need to identify where each piece of content fits on the buyers’ journey, so sales understands which content piece is appropriate at each step. Align content to the buyers’ journey.

Top of Funnel 81

Top of Funnel Marketing & Strategy Buyer's Journey Content 81

accelerate agency

AUGUST 4, 2021

After that, we’ll discuss what it takes to start a B2B inbound marketing strategy organically, before listing nine top tips and tricks to help you take your strategy to the next level. 9 tips and tricks to support your B2B inbound marketing strategy. 9 tips and tricks to support your B2B inbound marketing strategy.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Here are some key tips to help you integrate social media into your sales funnel. Case studies. Retargeting ads. Share of Voice.

Top of Funnel 118

Top of Funnel Social Media Media Advertising Funnels 118

SnapApp

AUGUST 15, 2019

But gated content and static email campaigns aren’t an effective way to help guide your prospect’s buyer journey. Like your blog, ebooks, white papers, case studies , and reports are essential assets in a robust content marketing strategy, which fuel many successful demand generation and nurture campaigns.

Marketing Prospects 87

Marketing Prospects Lead Scoring Lead Ranking Sales Qualified Leads 87

Delivra

APRIL 9, 2021

An overview of where to find additional information, including demos and case studies. This can include a mix of the following: Industry-relevant tips delivered in email newsletters. Case studies based on clients in related industries. Showcase relevant case studies/testimonials. Consideration.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Top of Funnel Automation 59

Hubspot

AUGUST 12, 2016

In most cases, that's not how purchases are made. As is the case in all marketing disciplines, it’s important to understand your audience : how they think, the answers they seek, and the path they tend to take to find a solution. Defining the Buyer's Journey. Defining the Buyer's Journey.

Top of Funnel 28

Top of Funnel Buyer's Journey Marketing Management Digital Marketing Funnels 28

Delivra

NOVEMBER 27, 2018

An overview of where to find additional information, including demos and case studies. This can include a mix of the following: Industry-relevant tips delivered in email newsletters. Case studies based on clients in related industries. Showcase relevant case studies/testimonials. Consideration.

Marketing Automation Services 73

Marketing Automation Services Marketing Automation Automation Conversion 73

Navigate the Channel

AUGUST 18, 2023

For content marketers who do consider their audiences’ buyer personas, it often stops there. But the smartest content marketers realize they need not only the information buyer personas offer, but the context of each persona as it relates to the buyer journey.

Top of Funnel 65

Top of Funnel Buyer Personas Psychographics Content Marketing 65

SnapApp

MAY 2, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. . In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. . Bonus tip: . Bottom funnel: The potent, high-converting stuff. But, where do you put your budget? .

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

SmartBug Media

MAY 11, 2023

Content that falls under “content marketing” includes: Blog posts Case studies E-books Webinars White papers Infographics Videos Social media. For these stages, you may consider blog articles and e-books on common pain points, how-to videos, and case studies to get started.

Webinar Metrics 98

Webinar Metrics CMS Development Marketing Strategy Marketing & Strategy 98

Delivra

NOVEMBER 27, 2018

An overview of where to find additional information, including demos and case studies. This can include a mix of the following: Industry-relevant tips delivered in email newsletters. Case studies based on clients in related industries. Showcase relevant case studies/testimonials. Consideration.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Conversion 49

SnapApp

MAY 2, 2018

Case studies with compelling statistics and super-relevant, industry-specific scenarios. In this 3 part series we will explore B2B marketing campaign types you can use across each stage of the buyer journey. Top funnel marketing is less about 158-page white papers and more about engaging, snackable, and visual content.

Top of Funnel 98

Top of Funnel Marketing Funnels Enterprise Management Work Management 98

PureB2B

FEBRUARY 25, 2019

When leads enter the funnel, they can be at any stage of the buyer journey. Here are three tips to help you nurture your leads and pin down your sales-ready leads. This is where you can utilize educational content such as blog posts, infographics, videos, and white papers to inject their interest in your products and services.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 62

Envy

AUGUST 31, 2017

Inbound approach requires a carefully crafted content strategy, whereby different types of content are created to fit the buyer's journey and take each lead down the marketing funnel, from awareness to consideration to decision. Decision: "Free demos" ,Case studies, “How inbound marketing with HubSpot can increase your ROI".

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

PureB2B

FEBRUARY 24, 2019

When leads enter the funnel, they can be at any stage of the buyer journey. Here are three tips to help you nurture your leads and pin down your sales-ready leads. This is where you can utilize educational content such as blog posts, infographics, videos, and white papers to inject their interest in your products and services.

Top of Funnel 59

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 59

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. In many cases, these leads will have been sourced or qualified by an external agency. But even the best possible content will do little if it doesn’t reach your buyers.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Onalytica B2B

JULY 16, 2018

According to a book on evolutionary psychology by Dan Sperber and Hugo Mercier called The Enigma of Reason the human brain evolved a sense of reason not to make decisions but to defend the decisions that you have already made and to argue our case. Quick tips, how to videos. Economics assumes perfect knowledge and perfect trust.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

nDash

JUNE 13, 2022

Those survey results further show us that webinars and ebooks rank highest (57%), with white papers coming in at a close second (55%) as the top content formats consumed. Style guides and studying existing content are extremely useful to writers. Just so I can think more about it or in case anything else comes to mind.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

SnapApp

AUGUST 31, 2017

Our internal studies have shown that even though the difference of adoption is a little lower, over time the difference in behavioral chance is the same with all age groups. . . Research about the millennial cohort has a way of contradicting itself from study-to-study, but there are likely some truisms in the research findings.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Hubspot

JUNE 15, 2015

Here are some tips. Instead, create helpful guides, ebooks, white papers, case studies, checklists, how-to instructions, tutorials, and anything else you can think of to get that information into the hands of your buyers. There really will be something for everyone at any point in the buying journey.

eCommerce 28

eCommerce Personalization Tips Cross-Selling 28

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Full Circle Insights

JANUARY 26, 2021

If you’re ready for your own Agile approach to mature, here are some tips that can help. White Papers. Case Studies. Building a Solid Case for Attribution to the CMO. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

ClearVoice

SEPTEMBER 6, 2022

Further into the buyer journey is where the middle-of-funnel marketing (MoFu) happens. This assumes the buyer is at least somewhat interested in pursuing a professional or consumer relationship with your brand, and this is where they spend the most time in pursuit of facts or benefits that can help them make a buying decision.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Optinmonster

FEBRUARY 23, 2023

How to Create Bottom of the Funnel Content 8 Types of Bottom Funnel Content Case Studies Reviews and Testimonials Alternatives Competitor Comparison Use Cases Webinars Product Demo Videos Pricing Page Best Practices for Creating Bottom of the Funnel Content Conclusion: Start Creating Bottom of the Funnel Content Today!

Top of Funnel 73

Top of Funnel Examples Marketing Funnels Digital Marketing Funnels 73

Optinmonster

FEBRUARY 23, 2023

How to Create Bottom of the Funnel Content 8 Types of Bottom Funnel Content Case Studies Reviews and Testimonials Alternatives Competitor Comparison Use Cases Webinars Product Demo Videos Pricing Page Best Practices for Creating Bottom of the Funnel Content Conclusion: Start Creating Bottom of the Funnel Content Today!

Top of Funnel 69

Top of Funnel Examples Marketing Funnels Digital Marketing Funnels 69

Full Circle Insights

JANUARY 28, 2021

White Papers. Case Studies. Building a Solid Case for Attribution to the CMO. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

SnapApp

APRIL 25, 2018

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. I think lack of online education and awareness.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91