Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Marketing Insider Group

MARCH 18, 2021

Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Knowing your audience reveals specific wants and needs that you can address, bringing value to the consumer and your company. Define Buyer Personas.

Social Media 353

Social Media Work Management Webinar Metrics Social Marketing 353

SalesGrape

NOVEMBER 19, 2023

Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA). One way to build effective buyer personas is by conducting thorough market research.

Cost per Lead 91

Cost per Lead Lead Generation CPL Generation 91

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Verticals 117

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 117

Tiecas

APRIL 5, 2024

In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. I’ll focus on industrial content marketing in this post since it is the dominant strategy used by most manufacturers and industrial companies. Source ) Why is that?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Circle Studio

MAY 9, 2018

Establishing thought leadership in the primary markets you serve is an important objective for many A/E/C firms. Unquestionably, a successful thought leadership blog requires top-down leadership support and a strong commitment from key technical staff and subject-matter experts.

Thought Leadership 60

Thought Leadership Tips Paid Search Agency Ad Frequency 60

Launch Marketing

DECEMBER 8, 2021

As B2B organizations navigate social media marketing strategy and everchanging social media trends and tactics, it’s important for B2B executives and leadership to also consider their individual social media strategy. What B2B executives should post on social media, including thought leadership content, company news and personal pieces.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Marketing Insider Group

APRIL 19, 2021

That’s why SaaS companies win with content marketing. Nurturing a long-term relationship with companies once they’ve become customers. A buyer’s journey encompasses everything from their first interaction with your company (e.g., Use Your Data to Create Buyer Personas.

Startups 327

Startups B2B Marketing Buyer Personas Advertising Agencies 327

Oktopost

JANUARY 25, 2024

For successful demand creation, a variety of engaging content such as educational materials, webinars, thought leadership pieces and live-streaming events should be created. The challenge often lies in maintaining this consistency and delivering genuine thought leadership that sets your brand apart.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Stevens & Tate

SEPTEMBER 24, 2022

As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. Attraction marketing is all about making your brand more attractive to your buyer personas as well as attracting them to you through inbound marketing.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

BOP Design

JUNE 23, 2022

Create a Specific Buyer Persona. The best way to determine if you really know your audience is by creating a specific buyer persona(s). These should be as detailed as possible and include the buyer’s challenges and main concerns. Read how to write for your ideal buyer personas.

Work Management 122

Work Management Marketing Management B2B Marketing Practices 122

Top Rank Marketing

MAY 29, 2024

It needs a well-thought-out strategy that is grounded in research, planning, and continuous optimization. 8 steps in a successful B2B social media marketing plan TopRank Marketing has helped many Fortune 500 B2B companies with their social media marketing. Start by updating your buyer personas that represent your ideal customers.

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Zoominfo

OCTOBER 5, 2021

Lead generation content is typically gated and consists of whitepapers, eBooks, how-to guides, survey reports, webinars, and thought leadership articles. First, you need to understand your buyer personas. In both demand generation and lead generation, content is the key to success.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Heinz Marketing

JUNE 20, 2023

You can do this by analyzing your customer data to identify key segments based on industry, company size, or purchasing behavior. Building buyer personas that capture the challenges and motivations of your target customers can also serve as a reference for crafting personalized messages and offers.

Webinar Metrics 114

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 114

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This is a key attribute of any thought leader.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

SnapApp

MARCH 13, 2015

Developing buyer personas is an important step in a successful inbound marketing program – but it’s not just a step. And the best marketers are keeping this in mind – they’re embedding buyer personas in everything they do. But there are three key areas where hooking in your buyer personas will make a big difference.

Buyer Personas 54

Buyer Personas Top of Funnel Keywords Thought Leadership 54

Marketing Insider Group

MAY 25, 2020

Define Your Target Persona’s Personality. Defining your brand personality starts with establishing your target buyer persona(s). To succeed in conveying your brand personality, think about: Who your company’s target personas are. The category (B2B or B2C) your company falls into. Where they spend their time.

Social Media 326

Social Media Personalization Media Brand Identity 326

Inbox Insight

NOVEMBER 15, 2021

B2B market research is the driving force behind your B2B marketing strategy, allowing it to gain a competitive edge by generating unique, timely insights into the true intentions of your in-market buyers. That is why many B2B marketers rely on a marketing intelligence company to do the leg work for them.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment).

Growth Marketing 356

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 356

Trade Press Services

MARCH 11, 2024

They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace. There has been a real growth in B2B content marketing that certain publishing companies are doing.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Only B2B

JUNE 6, 2023

With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads. Identify your target audience: Understand your ideal customer profile and create buyer personas.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Zoominfo

MARCH 5, 2018

Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Companies with strong alignment achieve 24% faster three-year revenue growth. Take a collaborative approach to buyer personas. 93% of companies who exceed lead and revenue goals use personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Cintell

APRIL 30, 2019

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. You can also use your personas to find and add new contacts to your customer relationship management (CRM) system.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

The Marketing Blender

JUNE 5, 2024

For innovative B2B companies or those with complex selling environments, traditional lead generation tactics often fall short. This is especially crucial for innovative B2B companies whose products or services may be entirely new concepts to the market. This goes far beyond basic demographics like industry or company size.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Resource Management 355

Resource Management Demand Generation Agencies CMS Development Work Management 355

Tiecas

FEBRUARY 21, 2024

In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be. Having a concise, compelling statement about your manufacturing company is essential. Attract Top Talent : Potential hires research companies just like customers do.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

PureB2B

MAY 30, 2022

Despite this, price still dominates many buyers’ decisions when it comes to procuring a third-party logistics (3PL) partner for their business. For 3PL companies looking to close more sales, a race-to-the-bottom sales strategy can provide quick wins, but will eventually damage the bottom line by eroding overall revenue.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Thought Leadership Leads 62

PureB2B

MAY 30, 2022

Despite this, price still dominates many buyers’ decisions when it comes to procuring a third-party logistics (3PL) partner for their business. For 3PL companies looking to close more sales, a race-to-the-bottom sales strategy can provide quick wins, but will eventually damage the bottom line by eroding overall revenue.

B2B Thought Leadership 62

B2B Thought Leadership Buyer Personas Leads Lead 62

Brightedge

APRIL 12, 2021

Through thought leadership. Outline your buyer personas so you know exactly who you are targeting with the organization marketing. Map your buyer personas to the buyer’s journey so you know the types of content you will be needing. Cultivate brand awareness through thought leadership.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

Heinz Marketing

DECEMBER 11, 2020

The range typically includes from educational pieces to thought leadership to analysis reports in which people are searching to solve a given business problem. Developing an ongoing series of webinars is a great way to create content and drive interest in your company. Why is Inbound Marketing important to B2B marketing?

Inbound Marketing 140

Inbound Marketing Planning Top of Funnel Webinar Metrics 140

Marketing Insider Group

MARCH 16, 2021

Positive ROAS (return on ad spend) is minimal for companies. Content marketing provides you with a way to develop specific pieces for each stage of the buyer’s journey as well as for buyer personas. Another crucial benefit of content marketing is it allows you to show your brand’s thought leadership on topics.

Advertising Agencies 324

Advertising Agencies Advertisements Advertising Paid Search Agency 324

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. As a result, the power changed hands from the sellers to the buyers. What is Thought Leadership Content? Whitepapers.

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Content Standard

OCTOBER 20, 2021

A content ecosystem solves this problem by unifying content creation efforts across different marketing goals, buyer personas, and stages of the customer journey. The result is individual marketing assets that are collaborative in their efforts to deliver better brand marketing outcomes for your company.

Effectiveness 115

Effectiveness Thought Leadership Lead Ranking Content 115

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity. And, why it necessitates a rethinking.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. But almost every company shows gaps in the earlier stages. And influencing buyer decisions is what marketing is all about !

Top of Funnel 256

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 256

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for?

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 116

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 116