Marketing Insider Group
MAY 18, 2020
Thought leadership can span across almost any industry, and companies big and small. You should have well-developed buyer personas that include demographics, their preferences, and what matters to them. Keep in mind that buyers will change as internal or external circumstances arise.
Tiecas
MARCH 21, 2024
Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand.
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Salesforce Marketing Cloud
FEBRUARY 19, 2024
Customer personas Here, you’ll find detailed descriptions of your ideal customers or buyer personas and insights into their buying habits. This is crucial as it provides a clear, company-specific roadmap, ensuring all team members follow a consistent, effective sales strategy.
Integrated B2B
JULY 28, 2020
I’ve often pushed back against using cliched statements such as “It’s in our DNA” and “We are an innovative company”. Tone of voice, search engine optimization (SEO), buyer personas and the buyer journey are just some of the considerations when copywriters write. Yet they tend to slip in from time to time. So, in it goes!
Tony Zambito
MARCH 18, 2012
500 listed companies across the globe. There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment. Buyer behaviors continue to change rapidly and these new behaviors are associated with largely buyer-driven changes. Next Up: Understanding New Buyer Realities In SMB.
Directive Agency
SEPTEMBER 3, 2019
You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. Additionally, be sure to actively publish noteworthy company accomplishments onto your social channels.
Industrial Marketing Today
JUNE 19, 2010
Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
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