KoMarketing Associates
APRIL 7, 2021
Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?
Content4Demand
APRIL 20, 2021
This is where you turn your understanding of buyer needs and preferences into sketches of the stories you should tell and how to tell them. Your content ideation blends your brand’s campaign goals, messaging and buyer needs to develop engaging, buyer-focused content. Know Your Demand Type.
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The ROI Guy
JULY 18, 2016
Despite more content being produced and leveraged, three key sales content challenges persist: 1) Better Identifying challenges and needs - 80% say uncovering buyer needs is critical to sales success, however 2/3rds of solution providers struggle to understand those needs. Clearly more-is-more doesn’t work.
Content4Demand
DECEMBER 6, 2018
This year’s Content Preferences Survey from Demand Gen Report found that over a 12-month period, buyers largely turned to long-form assets such as white papers (71%), analyst reports (69%) and E-books (68%) to research potential purchases. Long-form content will get a makeover. .
Kapost
AUGUST 30, 2016
It’s essential for B2B organizations to refine, refine, refine buyer personas in real time based on insights and customer behaviors in order to truly optimize them. Storytelling is a powerful tool, especially when you use it to clarify the who, what, where when and why a buyer decides to act.
The ROI Guy
APRIL 26, 2013
In the past you could facilitate the buyer’s journey with more traditional content, but unfortunately your prospects say this won’t cut it any more: 1. The good news is that dynamic content can be leveraged to deliver the personalized, provocative and insightful engagement buyers need to facilitate their decision making process.
Marketing Insider Group
JUNE 14, 2020
Your content needs to be published frequently , based on your buyer’s journey , and mapped to keywords that relate to your business. That’s why our clients outsource content creation to us: because we provide foundational content that meets buyer needs, and delivers business results.
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