Varicent

JUNE 24, 2020

Your buyer is receiving different touchpoints, at different times, from different people in your organization – not to mention the sales activity they are receiving from your competitors. Sometimes the buyer needs to pitch the product internally and they’ll follow up with you in a week. What if they don’t follow up?

Activities 52

Activities Enterprise Management Work Management Top of Funnel 52

SmartBug Media

OCTOBER 17, 2019

No matter what the issue might be, a great way to address it is with a strong demand generation marketing strategy. Don’t worry—by the time you finish reading this, you will understand the essential elements of demand generation marketing and how it can provide you with a solution. Another Type of Marketing? Inbound Marketing.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Marketing Strategy 61

ViewPoint

MARCH 22, 2011

How does it relate to B2B marketing? To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. And I was treated accordingly, no doubt thanks to some nifty lead scoring algorithms that have become de rigueur for B2B marketers. Two years ago, my B2B Marketing 2.0

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

Inbox Insight

JULY 31, 2020

As more companies become reliant on technology to be agile, efficient and competitive in their field, vendors will be able to reach more buyers at the top of the funnel. As industry progresses rapidly, marketers must be on the pulse of the latest trends. Not only does your content need to solve the pain points of HR managers.

Work Management 89

Work Management Marketing Management Research Top of Funnel 89

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. Mapping the Buyer’s Journey to the Sales Funnel.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Directive Agency

JUNE 2, 2023

In fact, virtually 100% of buyers want to self-serve part or all of the buying process. Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Directive Agency

JUNE 2, 2023

In fact, virtually 100% of buyers want to self-serve part or all of the buying process. Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

SnapApp

OCTOBER 31, 2018

However, this traditional outlook on customer experience means marketers are missing out on a serious opportunity… better lead qualification. To do this, marketers need to understand their prospects. Ultimately, these insights allow marketers to qualify leads quickly and effectively.

Lead Qualification 59

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 59

PureB2B

MAY 30, 2022

If your sales team isn't up to date on things like: What your marketing team is working on. You're talking to individuals who have a large amount of input over the final purchase decision, and 84% of buyers expect to be treated to a personalised, unique experience. Close Sales and Marketing Alignment. Increase Sales Velocity.

Sales Management 62

Sales Management Top of Funnel Sales Qualified Leads Work Management 62

Sharpspring

AUGUST 31, 2021

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? Buyer Persona Statistics. How Many Buyer Personas Should You Create? The stats don’t lie!

Buyer Personas 72

Buyer Personas Top of Funnel Urgency Marketing Lead Ranking 72

Kapost

APRIL 14, 2016

Sixty-nine percent of senior marketers cite understanding buyer needs as the most important go-to-market strategy, and 80% of these same marketers view creating collateral as their top priority. Insights from World-Class Product Marketers. Product Marketing Is Content Marketing.

Top of Funnel 69

Top of Funnel B2B Marketing Product Work Management 69

Sharpspring

JANUARY 23, 2020

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? Buyer Persona Statistics. How Many Buyer Personas Should You Create? The stats don’t lie!

Buyer Personas 76

Buyer Personas Tips Top of Funnel Urgency Marketing 76

PureB2B

APRIL 10, 2016

Marketing executives are reporting that lead quality is a top priority for lead generation—and ironically, the biggest challenge they face. In Marketo’s study , 61 percent of marketers reported that generating high-quality leads was problematic for their organizations. Build social media relationships. Guest blogging.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

PureB2B

APRIL 10, 2016

Marketing executives are reporting that lead quality is a top priority for lead generation—and ironically, the biggest challenge they face. In Marketo’s study , 61 percent of marketers reported that generating high-quality leads was problematic for their organizations. Build social media relationships. Guest blogging.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

SnapApp

APRIL 5, 2016

With more access now to buyer behaviors and interests than ever before, marketers can use a variety of methods for buyer research and get a much stronger understanding of their audience — who they are, what their challenges are, and where they need help. Waste not want not. . Interviews.

Research 48

Research Buyer Personas Top of Funnel B2B 48

Seismic

AUGUST 31, 2020

Throughout my time at Seismic we have focused our product development efforts on building a robust end-to-end sales enablement platform that touches every aspect of the content journey from campaign orchestration and activation, to seller discovery, buyer engagement, and ultimately content measurement and optimization.

Top of Funnel 105

Top of Funnel Bundling Digital Marketing Funnels Content 105