LeadSquared

FEBRUARY 20, 2019

Your website is one of your core touchpoints for prospects to enter your funnel. Think about how you’re using your website to capture lead information and drop it into your sales funnel. 2 – Email Marketing. When most marketers think of automation , email marketing is usually the first to spring to mind.

Top of Funnel 52

Top of Funnel Features Automation Marketing Websites 52

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. 6 Ways to Create a Buyer Journey Map.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Sharpspring

AUGUST 31, 2021

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? Buyer Persona Statistics. How Many Buyer Personas Should You Create?

Buyer Personas 72

Buyer Personas Top of Funnel Urgency Marketing Lead Ranking 72

Sharpspring

JANUARY 23, 2020

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? Buyer Persona Statistics. How Many Buyer Personas Should You Create?

Buyer Personas 76

Buyer Personas Tips Top of Funnel Urgency Marketing 76

PureB2B

APRIL 10, 2016

Marketing executives are reporting that lead quality is a top priority for lead generation—and ironically, the biggest challenge they face. In Marketo’s study , 61 percent of marketers reported that generating high-quality leads was problematic for their organizations. Build social media relationships. Guest blogging.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

Seismic

AUGUST 31, 2020

Throughout my time at Seismic we have focused our product development efforts on building a robust end-to-end sales enablement platform that touches every aspect of the content journey from campaign orchestration and activation, to seller discovery, buyer engagement, and ultimately content measurement and optimization.

Top of Funnel 105

Top of Funnel Bundling Digital Marketing Funnels Content 105