6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. And many historical buying committee models have focused on individual roles, needs, preferences — mostly from a business and function context. . Relatable brand essence .

CMO 62

CMO Peer-to-peer Buy Gartner 62

Sana Commerce

MARCH 12, 2024

Protect your B2B online store while delivering the speed and performance that your buyers need. Offer your buyers accurate information with real-time updates, while protecting their privacy. We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Marketing Interactions

AUGUST 24, 2021

Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

The ROI Guy

SEPTEMBER 21, 2016

You are putting together your content marketing roadmap, figuring out what content you need to best engage and motivate prospect’s through the buyer’s journey. Across the buyer’s journey you need less of the right personalized value-focused content, to motivate buyers from “do nothing” to “yes”. It’s clear.

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40

The ROI Guy

NOVEMBER 18, 2010

Today’s buyers face several unique challenges that make content marketing ever more important to the successful vendor. Buyers are: More frugal, reeling from two economic downturns in the past decade, and forced to “do more with less”. But how can you get started on the journey to a successful content marketing program?

Marketing Management 40

Marketing Management Peer-to-peer Content Marketing Buying Cycle 40

The ROI Guy

JULY 5, 2011

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global recovery.

Enterprise Management 40

Enterprise Management Marketing Management Spending Allocation 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40