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How to optimize e-commerce returns management for B2B customers

Sana Commerce

Meeting your buyers’ needs and helping them overcome their challenges will improve your customer satisfaction. So, understanding and meeting your buyers’ needs is crucial to your organization’s success. The real answer is simple: your customers. The result? An excess of inventory that might require a return.

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How to Optimize Your Funnel for Today’s Generation of B2B Decision Makers

FunnelEnvy

From top-funnel content like blog posts and white papers to your final product demonstrations or purchase negotiations, it’s critical to stay mindful of your prospects’ needs. More people involved in buying creates a greater demand for personalized content throughout your funnel. .

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

B2B buyers have a longer, more complex buying cycle and make decisions based on what’s best for their business. Despite these differences, B2B shoppers today still want a fulfilling, convenient and efficient shopping experience. Does personalized marketing really work in B2B e-commerce?

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What Is a Sales Pipeline and How Do You Build One? A Complete Guide

Salesforce Marketing Cloud

Now you can move the deal toward order fulfillment. The buyer will expect attentive service during implementation and regular monitoring of the account’s progress. You can send personalized content like blogs, videos, white papers, and e-books in your emails, delivering valuable information that addresses prospects’ unique needs.

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IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge

Kapost

The help desk model is built on the IT help desk or support desk function where tickets or requests are submitted and then a support rep fulfills those requests. Content Operation Models. The Help Desk Model. Components.

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12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

That’s why our clients outsource content creation to us: because we provide foundational content that meets buyer needs, and delivers business results. Your social channels are only used to promote and push your webinars, white papers and events. Cyclical events, seasonal dynamics or conferences are good examples.

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Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. Marketing has fulfilled its new role by sending leads to salespeople. That’s no good.