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How to optimize e-commerce returns management for B2B customers

Sana Commerce

Meeting your buyersneeds and helping them overcome their challenges will improve your customer satisfaction. So, understanding and meeting your buyersneeds is crucial to your organization’s success. The real answer is simple: your customers. The result? An excess of inventory that might require a return.

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How to Optimize Your Funnel for Today’s Generation of B2B Decision Makers

FunnelEnvy

Other data shows meetings with potential suppliers now represent a relatively small portion of the B2B purchasing process: Gartner research says B2B buyers spend only 17% of the purchasing process on meetings with potential vendors. . Finally, remember to include a personal touch in each funnel stage.

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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

B2B buyers have a longer, more complex buying cycle and make decisions based on what’s best for their business. Despite these differences, B2B shoppers today still want a fulfilling, convenient and efficient shopping experience. Wish lists Give your buyers the options of adding items to a wish list or favorites list.

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IT-Centric vs. Marketing-Centric Models for Managing the Content Challenge

Kapost

The help desk model is built on the IT help desk or support desk function where tickets or requests are submitted and then a support rep fulfills those requests. As marketers have explored the tools built for IT, IT project management vendors have added additional branding and messaging to their tools that speak directly to the marketer.

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Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. Marketing has fulfilled its new role by sending leads to salespeople.

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Feeding Sales Is a Process, Not a Project.

Sales Engine

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. Marketing has fulfilled its new role by sending leads to salespeople.

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Map Your Content to the HealthTech Buyer’s Journey

Golden Spiral

According to LinkedIn’s “ Rethink B2B Buyer’s Journey ,” buyers place a high priority on “valuable consulting, education, and tools” and “subject matter experts” when seeking vendors. . Top-performing marketers take a prescriptive approach to ensure buyers find, read, and act on their material. . Build a Content Strategy.