Martech
NOVEMBER 6, 2023
Dig deeper: It’s time to prioritize customer experience in B2B Understanding and anticipating needs B2B customers have both rational and emotional needs that converge and overlap with one another to impact decision-making. Rational needs for B2B buyers include: Cost-effectiveness. Emotional needs include: Trust.
Biznology
MARCH 23, 2018
I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. I get annoyed, especially when the so-called common wisdom is driven by the profit motive, or by fashion, or political correctness. Hubspot preaches inbound marketing as a mantra, right? But guess what? Kudos to them. Like this post?
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Heinz Marketing
AUGUST 17, 2022
By Cameron Katoozi , Marketing Consultant at Heinz Marketing. We see fewer cold calls and more email and social media interactions with prospects. This shift in outreach and lead generation has also changed our traditional idea of the Buyer’s Journey dramatically – for better or for worse. The Process.
Marketing Insider Group
OCTOBER 27, 2020
Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. Build a Content Strategy.
ANNUITAS
MARCH 19, 2020
Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.
LeanData
MARCH 14, 2023
Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. Lately, however, the inbound sales pipeline has shrunk for a great many sales and marketing organizations. A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone?
Sales Engine
JANUARY 7, 2016
If you thought that coffee was for closers, I can tell you with absolute certainty that it’s for content marketers too. Prior to the content revolution, buyers needed salespeople to get the information they needed. Tell them that you need leads and what they should be talking about to get your prospect’s attention.
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