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Choosing Marketing KPIs that Matter and Work with Patrick Barbera

Oktopost

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Or they target broad, high intent keywords like “buy <main keyword.>” Reach YouTube viewers . The most common campaign goals are: .

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

Step 1: Buyer research. Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! This is where buyer Intent Data comes in. Buyers at this point are just trying to educate themselves. Step 4: Price consideration.

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Grow Your Business with These Intent-based Marketing Examples

Binary Demand

Today’s customers demand personalized experiences that cater to their individual needs. This is where B2B data and intent-based marketing come into play. Once you have a clear picture, you can start uncovering their buyer intent signals. But how can marketers gain a deep understanding of these needs?

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5 Key Moves for B2B Intent Marketing

Aberdeen

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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#TBT: 2014 Thoughts on Intent Data

Aberdeen

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. I will not dispute that.

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A thorough guide to Intent data marketing 2023

Valasys

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.