PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. 97% of consumers research products and services before making a purchasing decision. Enter: intent data. What is intent data?

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6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Knowing you’re reaching the right buyers at the right time is more crucial than ever. Mike Weir, Chief Revenue Officer, G2 .

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SalesIntel

OCTOBER 20, 2021

While advertisements and cold outreach are common strategies for generating leads, buyer intent data is the future of lead and revenue generation. What is Buyer Intent Data, and Why Should It Be in Your Database? Given that, if your competitor doesn’t already use the Intent Data, they might soon start using it.

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Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Aberdeen

JANUARY 25, 2019

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? 97% of consumers research products and services before making a purchasing decision. What is intent data? Intent data allows you to: ?

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Buyer Intent Intent Data Intent Work Management 62

Zoominfo

OCTOBER 28, 2020

The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. Many vendors claim to provide their intent data in “real-time,” but let me let you in on a dirty little secret.

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Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For every action a prospect takes, they create a trail of intent data across the internet.

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Only B2B

OCTOBER 5, 2021

If you utilize intent data correctly, it will provide you with such capacity. According to Retail Dive , 87 percent of buyers use the internet and search online to study a product before purchasing it. How To Select Intent Data Vendor. Where do you get your data for B2B Intent Monitoring?

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Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

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Zoominfo

NOVEMBER 24, 2020

Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

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Zoominfo

OCTOBER 15, 2020

In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market. The Leader in Buyer Intent. Streaming Intent by ZoomInfo and Clickagy. Not good enough.

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SalesIntel

DECEMBER 15, 2021

That problem is an addiction to data, specifically buyer intent data. We don’t plan on curtailing our intent data addiction any time soon, and neither should you. Well, just think of all the good buyer intent data can do for your business! Here are the reasons we don’t plan to quit buyer intent.

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Aberdeen

DECEMBER 27, 2018

When the concept of buyer intent was first introduced, the mathematics behind it were fairly basic. Occasionally, a divide would normalize the account’s size, or a multiply would magnify a signal of poignance. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

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Aberdeen

JANUARY 23, 2019

Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Check out the article to explore how a startup should use fit data, intent data, and opportunity data to narrow their audience to prospects projecting the right fit, opportunity, and intent signals.

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Oktopost

DECEMBER 4, 2023

Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals. LinkedIn’s buyer intent feature is currently available to Advanced and Advanced Plus users.

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Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 70

SnapApp

AUGUST 29, 2019

However, any good salesperson will tell you that what makes or breaks a sale is much deeper qualifying information like what that prospect is looking for in a new product, what their goals are, and what problems they are working to solve. How Buyer Intent Can Inform Nurture Streams.

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Zoominfo

MAY 27, 2021

Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? But how does ZoomInfo Intent work? If you’re an information security vendor, for instance, you can track what companies are doing more research on cybersecurity or fraud prevention. Oh, very interesting.

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Zoominfo

SEPTEMBER 7, 2021

We’ve all heard of big data, that nebulous term used to describe a fire hose of information that often overwhelms companies. For sales teams on the early edge of digitizing their operations, big data sounded like a way to get every piece of information needed on prospects. We call that niche information “small data.”

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NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Aberdeen

FEBRUARY 22, 2019

It has the potential to add incredibly useful contextual information to innumerable research studies. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Deep Learning for Rat Squeaks, Machine Learning for Intent Signals appeared first on Aberdeen.

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SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. According to surveys, an average B2B prospect is 67% of the way through the purchase experience before connecting with a salesperson.

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NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Follow these eight steps to gather, analyze, and apply buyer intent data that accelerates your sales cycle.

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SalesIntel

APRIL 15, 2024

Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. When you connect with a prospect, spend time doing research.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Catering to Teams, Not Individuals In B2B sales, a pivotal distinction is that your customers often encompass more than individual buyers. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process. When you connect with a prospect, spend time doing research.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Only B2B

FEBRUARY 28, 2024

The higher the quality of intent data and the conversion rate, the more likely you are to achieve desired marketing outcomes in marketing– whether it’s a sale, lead generation, or other desired actions. Prioritize Leads Based on Intent Signals: By analyzing the strength of a prospect’s intent signals (e.g.,

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Aberdeen

FEBRUARY 4, 2019

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.

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Zoominfo

NOVEMBER 24, 2020

Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening. That way, you can reach out to prospects as they are actively seeking more information about you.

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Inbox Insight

APRIL 23, 2019

According to Google , B2B purchasers search up to 12 times before engaging, when conducting research. Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities?

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NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. Gating middle- and bottom-of-funnel content is a great way to alert you and your team of which individuals and accounts may be progressing toward a purchase decision. Of course not.

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PureB2B

JULY 7, 2022

Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase. Businesses can use buyer intent data to calibrate their marketing campaigns—ensuring resources are spent on high-quality, in-market leads. Who are your services for?

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Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

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Martech

OCTOBER 28, 2021

.” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.

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Zoominfo

AUGUST 16, 2021

Just how do businesses with access to so much rich information actually use it to their individual advantage? Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts. Pretty cool, right? Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

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Martech

MARCH 2, 2022

No sitting around waiting for intent signals. The dark funnel explained: Did you know 75% of buyers are already halfway through their buying journey before they even speak to a salesperson? Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent.

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Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

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Inbox Insight

NOVEMBER 10, 2023

In short, first-party intent data is easily accessible, highly valuable, with little-to-no significant additional costs incurred. By combining buyer intent algorithms with your own company records and continually updating them, you can tap into data you already own to see which accounts are in-market to purchase imminently.

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DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.

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