Metadata

MAY 5, 2021

Very few people have accurate career data, and they most likely signed up with a personal email. One of the primary audience types we used with Metadata was G2 Buyer Intent Data. G2 Buyer Intent allows you to see the companies researching your product, category, and competitors on G2. The image?

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Directories with buyer intent data subscriptions. Directories like G2, TrustRadius, and PeerSpot offer buyer intent data subscriptions.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

MARCH 10, 2021

Corelight’s team was able to achieve CPL that would otherwise have taken hours to manually achieve by using Metadata’s ad budget optimization. Their CSM’s didn’t just make recommendations, they were a true extension of my one-person team, giving knowledgeable insight into what would make the biggest impact digitally.”

Newsletter 52

Newsletter CPL Cost per Lead Sales Qualified Leads 52

NetLine

JUNE 12, 2019

Myth: Company activity and buyer intent are the same thing. When company-level intent data is handed to you, ask yourself this, “Is it first-party data or third-party intent inferred signals?” Myth: ABM is personalized. It’s time to speak frankly about ABM. The reliability of company-level insights is flimsy.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Hubspot

AUGUST 30, 2023

There is always a risk that sensitive personal information can be collected, making customers vulnerable to security breaches and unauthorized access. That said, the future of AI in sales is moving toward predictive prospect analytics and hyper-personalization. AI helps salespeople create hyper-personalized emails and experiences.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Directive Agency

APRIL 22, 2022

Note that the more filters you add to your campaign, the higher the CPL will be. IDG tends to be a bit more expensive from a CPL standpoint. They now offer predictive analytics to leverage “multiple layers of buyer intent.”. Tech Target is also on the most expensive side relative to CPL. Tech Target. ZiffDavisB2B.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52