Buyer Intent, CPL, Growth Marketing and Personalization

4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

MAY 5, 2021

Very few people have accurate career data, and they most likely signed up with a personal email. The other way we saw significant gains in our ad campaigns was by actually targeting folks who are actively in-market. One of the primary audience types we used with Metadata was G2 Buyer Intent Data. The image?

Cost per Lead

Cost per Lead CPL Lead Ranking Facebook

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

APRIL 21, 2023

Directories, also known as review sites , are an important source of information for buyers. In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social.

Peer-to-peer

Peer-to-peer Work Management Marketing Management Cost Per Click

B2B Marketing Zone

4 Ways to Reduce Your CPL on Facebook by 50%

86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

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