Metadata

MAY 5, 2021

Very few people have accurate career data, and they most likely signed up with a personal email. One of the primary audience types we used with Metadata was G2 Buyer Intent Data. G2 Buyer Intent allows you to see the companies researching your product, category, and competitors on G2. The image? Meet Adam Goyette.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Directive Agency

APRIL 21, 2023

Directories are a high-intent channel that can help sellers find and convert more buyers. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Then, with third-party directories, you can effectively capture high-intent traffic.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Metadata

MARCH 10, 2021

Corelight’s team was able to achieve CPL that would otherwise have taken hours to manually achieve by using Metadata’s ad budget optimization. Their CSM’s didn’t just make recommendations, they were a true extension of my one-person team, giving knowledgeable insight into what would make the biggest impact digitally.”

Newsletter 52

Newsletter CPL Cost per Lead Sales Qualified Leads 52

NetLine

JUNE 12, 2019

Myth: Company activity and buyer intent are the same thing. When company-level intent data is handed to you, ask yourself this, “Is it first-party data or third-party intent inferred signals?” Myth: ABM is personalized. These five myths could be getting in the way of a successful lead gen strategy.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Hubspot

AUGUST 30, 2023

There is always a risk that sensitive personal information can be collected, making customers vulnerable to security breaches and unauthorized access. That said, the future of AI in sales is moving toward predictive prospect analytics and hyper-personalization. AI helps salespeople create hyper-personalized emails and experiences.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

NetLine

AUGUST 2, 2023

Knowing exactly ‘what’ makes a lead in your organization is vital because only those that meet your company’s own definition will count towards your personal targets and KPIs. Target accounts are chosen using data such as first-party intent and engagement signals, as well as sales team-selected data and firmographics.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52