Buyer Intent CPL Lead Qualification Personalization 
Hubspot
AUGUST 30, 2023
This suggests that sales and marketing teams are investing excessive time in irrelevant leads since a large portion of generated leads ends up at the top of the funnel. In 2024, conversational AI will play a huge role in lead qualification. AI helps salespeople create hyper-personalized emails and experiences.
NetLine
AUGUST 2, 2023
There will likely be specific criteria that have to be met for any contact, account, or sales conversation to be classified as leads, target accounts, or opportunities that count against pipeline. As a result, some may argue that ABM doesn’t quite align with the traditional understanding of B2B lead generation.
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