Metadata

MAY 5, 2021

One of the primary audience types we used with Metadata was G2 Buyer Intent Data. G2 Buyer Intent allows you to see the companies researching your product, category, and competitors on G2. The post 4 Ways to Reduce Your CPL on Facebook by 50% appeared first on metadata.io. Connect with Adam on LinkedIn here.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Directories with buyer intent data subscriptions. Directories like G2, TrustRadius, and PeerSpot offer buyer intent data subscriptions.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

MARCH 10, 2021

Corelight’s team was able to achieve CPL that would otherwise have taken hours to manually achieve by using Metadata’s ad budget optimization. With the high-touch nature of these events, it was critical that Corelight target audiences have the opportunity to connect with Corelight’s security experts.

Newsletter 52

Newsletter CPL Cost per Lead Sales Qualified Leads 52

NetLine

JUNE 12, 2019

Myth: Company activity and buyer intent are the same thing. When company-level intent data is handed to you, ask yourself this, “Is it first-party data or third-party intent inferred signals?” Adding the necessary level of personalization and buyer intent, ABM through a content-first channel (vs.

Lead Gen 51

Lead Gen Account Based Marketing ABM Lead Ranking 51

Hubspot

AUGUST 30, 2023

And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. Marketers then can use the insights to optimize messaging for better conversions and lower CPL (cost per lead). “AI AI is not perfect, and it can‘t automate the whole pipeline, but its ease of use is unbelievable.

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

Directive Agency

APRIL 22, 2022

Note that the more filters you add to your campaign, the higher the CPL will be. IDG tends to be a bit more expensive from a CPL standpoint. They now offer predictive analytics to leverage “multiple layers of buyer intent.”. Tech Target is also on the most expensive side relative to CPL. Tech Target. ZiffDavisB2B.

Top of Funnel 52

Top of Funnel Cost per Lead Marketing Automation Services Demand Generation 52