Writing on the Web

JANUARY 8, 2014

They don’t care so much about your products and services or point of view, as long as you and your ebook will give them the results they want. Nobody wants to read a marketing brochure; why would they want to buy or download an ebook that is all about you, your programs, or your expertise? Though they can be mentioned in passing.)

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. There you go, right?

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Make a memorable impact.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

FEBRUARY 14, 2012

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

MAY 26, 2010

Dare I attempt a pun … like, how do you lead them Over the River Buy ? Build trust with readers so they ask for products and services. If you’re not offering an excess of free information, you’re not paving the way for prospects to become clients. Before you ask them to buy, ask them to engage with you.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem. Click the link to buy something.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100