Metadata

SEPTEMBER 8, 2022

The acquisition expands current capabilities, adding website personalization and ABM capabilities to their Marketing Operating System. Metadata.io , the marketing operating system for B2B, has acquired Reactful , a real-time web optimization and personalization platform for B2B marketers.

Traffic 59

Traffic B2B Marketing Paid Search Agency Advertising Agencies 59

Zoominfo

NOVEMBER 22, 2019

Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Personalize your website for your best segments.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

DiscoverOrg

AUGUST 14, 2018

Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Personalize your website for your best segments.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process. Personalize your website for your best segments.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Exciting time to be a marketer, but challenging as well!

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Aberdeen

JANUARY 22, 2019

They aim to enable companies to target in-market accounts, use personalized campaigns to engage resistant buying teams, and tap into the “dark funnel,” that is, the intent data hidden by anonymous buying behavior. This includes a targeting solution , an engagement / personalization solution, and a conversion solution.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Hubspot

APRIL 12, 2013

Don''t assume people know what your company does when they''re watching a video on a deep page on your website. Don''t assume they saw your last product press release before reading the new one. They ask a friend in social media and get sent your conference press release from two months ago (gosh!). What does this mean?

Paid Search Agency 28

Paid Search Agency Press Buyer Personas Inbound Marketing 28