Remove Buy Remove Press Remove Web 2.0 Remove Website Personalization
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Marketing Automation Trends for 2010

LeadSloth

A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. You know the saying "people buy from people" - well it's true. Personalize who the email is coming from.