Zoominfo

NOVEMBER 22, 2019

It’s better to look for the best relationships you have and use them as a benchmark. Each step along that path requires an individualized experience – you wouldn’t want to send case studies to someone who doesn’t even know you exist, just as you wouldn’t want to send an informational blog to someone deep in the buying process.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

DiscoverOrg

AUGUST 14, 2018

Sometimes, it’s better to look for the best relationships you have and use that as a benchmark. Personalize your website for your best segments. There’s only one step left before pressing “Play” for your playbook and dispersing your content: Maximize impact. What kind of experience will they have?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Sometimes, it’s better to look for the best relationships you have and use that as a benchmark. Personalize your website for your best segments. There’s only one step left before pressing “Play” for your playbook and dispersing your content: Maximize impact. What kind of experience will they have?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Exciting time to be a marketer, but challenging as well!

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Anything Goes Marketing

FEBRUARY 21, 2009

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. You know the saying "people buy from people" - well it's true. Personalize who the email is coming from.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100