The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Exciting time to be a marketer, but challenging as well!

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Single Grain

AUGUST 23, 2019

You want your story to connect with customers so that product buying happens naturally. Patagonia shares authentic stories from real customers called “The Stories We Wear” on their website: People buy products after reading the stories associated with those products, so what is more authentic than this?

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

The ROI Guy

SEPTEMBER 10, 2010

The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida. Latest Research.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40