Art of Pre-Trade Show Planning to Maximize ROI
SmartBug Media
MAY 9, 2024
Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Pre-trade show planning should be your attempt to virtually wine and dine your top-tier targets to drive better results once the event rolls around (and, preferably, even after it’s concluded).
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