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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

Artificial Intelligence (AI) has revolutionized every aspect of our lives & B2B marketing is no different. The cognitive functions of machines are leveraged by B2B marketers in pre-cognitive marketing, delineating a paradigm shift in conventional realms of digital marketing as we know it, for good.

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The Account-Based Revolution: From Origins to AI-Driven Futures

Engagio

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Lisa’s App of the Week: Rev

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing. building accurate targeting with their aiCP (artificial intelligence customer profile); using that aiCP to build target account lists, and, best of all; it fits into your current processes. Think of it as psychographics from an account perspective.

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5 Things You Need to Master Emotional Intelligence in Marketing

Optinmonster

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing?