Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Consumer behavior continues to shift toward digital-first buying. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Albacross

NOVEMBER 4, 2021

Timing : When is the best timing to reach out personally? Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Zoominfo

MAY 25, 2022

The sales intelligence solution you choose for your business should integrate seamlessly into sales and marketing software you’re already using, as well as the rest of your business intelligence data stack. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. You need to use data to identify in-market accounts and their buyer personas. Data will also help you create personalized experiences and messaging that resonate with those decision-makers.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Madison Logic

FEBRUARY 7, 2024

Delivering personalized experiences is paramount to customer engagement. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Privacy should not limit your scale, personalization, or impact.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Who doesn’t love a little personal attention? Personalization is equally important to B2B sellers. Three Ways AI Boosts Personalized Selling.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Hubspot

MAY 16, 2017

While intent-based marketing has been around for awhile now, marketers have traditionally just focused on buying intent. But intent-based marketing is not just about serving the right ad or message to trigger a purchase. You can start this process by gathering intent data from the broader web.

Intent Data 71

Intent Data Intent Lead Ranking Campaigns 71

Leadspace

DECEMBER 14, 2021

Complete buyer profiles at the account, buying center and contact level are critical. And buying signals come from all kinds of systems with data that can be in all kinds of formats. Integrating & unifying numerous types of variably-sourced data on your own is extremely tedious, time-consuming, and error-prone.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. When it comes to ABM, which requires a deep focus and understanding of key accounts and buying committee member behaviors, there’s no room for error.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

DECEMBER 2, 2021

Image: For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways. The new personalization challenge. 96% of both survey groups believe that personalized communications are more effective than non-personalized communications. Belief in the sales value of ABM.

Account Based Marketing 139

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 139

Leadspace

DECEMBER 14, 2021

Complete buyer profiles at the account, buying center and contact level are critical. And buying signals come from all kinds of systems with data that can be in all kinds of formats. Integrating & unifying numerous types of variably-sourced data on your own is extremely tedious, time-consuming, and error-prone.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Madison Logic

JUNE 28, 2023

Detailed and accurate buyer personas provide insights into challenges, preferences, decision-making processes, communication channels, and desired outcomes, enabling personalized and resonating campaign strategies. Discover why we were named a Leader in The Forrester Wave: B2B Intent Data Providers.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Leverage Intent Data and Scoring to find previously unknown accounts that are in-market for your product right now.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Why is your data priced as it is?

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Zoominfo

SEPTEMBER 24, 2021

Intent data that tracks spikes in online interest in specific topics, which companies can use to find the most interested prospects or, conversely, customers at risk of dropping a product. Email sequences that remind prospects of upcoming meetings, deliver personalized content, or send documents to sign.

Demand 130

Demand Automation Work Management Marketing Management 130

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. Detected: Full Circle ABM integrates with intent data providers like 6sense , Bombora , and Demandbase for third-party data that detects interest in intent topics from targeted accounts. .

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Tool 2: Intent Data for Account Prioritization and Insights. Tool 3: Personalization for Meaningful Connections.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Full Circle Insights

SEPTEMBER 22, 2022

But the original waterfall tracks campaigns and activities associated with a person, and B2B marketers are selling to buying groups, not individuals. Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The B2B buyers love the personalization & despise being treated like anyone. The landscape of B2B personalization trends will be more competitive than ever.

Planning 58

Planning Studies B2B Marketing Trends 58

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Madison Logic

NOVEMBER 30, 2023

It’s about building positive brand awareness and strong relationships throughout the entire customer lifecycle. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Branding Brand Identity Work Management 52

PureB2B

MAY 30, 2022

2022 is set to solidify this further, with Forrester predicting that this year, B2B buyers’ will expect to be “heard, known, and understood” more thanever before as we transition into a post-pandemic world. It’s individualized by its very nature, personalizing each message to a highly targeted audience. Who are the key decision makers?

Ideal Customer Profiles 48

Ideal Customer Profiles Account Based Marketing ABM Campaigns 48

Madison Logic

SEPTEMBER 21, 2023

Banner ads provide a visual and highly targeted way to deliver personalized messages and content to specific accounts. Retargeting ads Think of these as follow-up ads to target buying group members who visited your page, previously interacted with another ad, or took another action within a specified time frame.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52