sales Buy Doubleclick Google Marketing 
Hubspot
APRIL 2, 2021
When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Programmatic buy – The buying process is done using automated technology.
Hubspot
APRIL 5, 2018
How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClickZ
JULY 17, 2020
For almost a decade, AI advertising has been helping marketers deal with daily grinds, like segmentation, automation, and interpretation of the big data into the customer’s intent. Advertising giants like Google and Facebook are known for their deep learning implementation for predictive modeling. .
Digilant
JANUARY 12, 2021
Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Demand Side Platforms (DSPs). Agency Trading Desks.
Digital B2B Marketing
JUNE 11, 2014
Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Here are four common culprits.
NuSpark Consulting
MARCH 9, 2013
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Trial/demo requests.
Contently
OCTOBER 6, 2016
Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. Mic, for example, told The Wall Street Journal that its millennial-focused site is not using “any programmatic whatsoever,” depending instead on traditional sales tactics. Google AMP was built for the mobile web and loads pages almost instantly.
Expert insights. Personalized for you.
83 
Let's personalize your content