Digital B2B Marketing
MAY 22, 2012
In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. White papers are rated “most valuable” more frequently than any other format (56% of those that rated white papers). Does Your Content Create A Barrier? Only 40% share webcasts.
Digital B2B Marketing
NOVEMBER 8, 2011
If your business does not have a blog yet, this change is one more reason to consider creating your blog. Your content will be pushed down in Google by more recent content. If your marketing includes thought leadership, it is even more important, as search and inbound marketing are (or at least should be) important marketing channels.
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Digital B2B Marketing
NOVEMBER 8, 2011
If your business does not have a blog yet, this change is one more reason to consider creating your blog. Your content will be pushed down in Google by more recent content. If your marketing includes thought leadership, it is even more important, as search and inbound marketing are (or at least should be) important marketing channels.
Digital B2B Marketing
APRIL 2, 2013
No one makes a million dollar decision based on one white paper, one email or one Google search. Yes, there are ways to more effectively measure the impact of marketing on your business, solutions that many mid-sized B2B marketers have access too. The buying process may take 12 to 18 months. The solution isn’t simple.
Digital B2B Marketing
APRIL 17, 2013
A white paper? Conversely, a great sales experience that directly addresses how your solution is right for their business can overcome a tarnished perspective from marketing. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose.
Digital B2B Marketing
MARCH 1, 2012
Here is a screenshot of Sage’s white paper “7 Steps to Building a Business Case for ERP” promoted on the site. This is not the audience profile of a site providing business software. Sage’s content is being promoted on Hey, It’s Free!, likely without their knowledge.
Digital B2B Marketing
MARCH 28, 2012
Here is one example from TechTarget : eBooks are earlier than white papers which are earlier than virtual trade shows? Multiple B2B publishers are pedaling this misinformation and as B2B marketers struggle with content marketing, it is diverting their focus. Yeah, right. Even if 225 words would be better.
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