Benchmark Email

SEPTEMBER 27, 2023

Your brand is your business. And when you’re a small-to-medium-sized business working with a limited budget and resources, getting smart with your digital branding strategy is key to seeing positive outcomes online.

SMB 52

SMB Tips Brand Identity Branding 52

Salesforce Marketing Cloud

MARCH 25, 2024

Starting a small and medium-sized business (SMB) involves planning, making key financial decisions, and understanding what it takes to succeed. The good news is, that you have the potential to make a big impact if you can learn what it takes to be successful as an SMB. What are small and medium-sized businesses?

SMB 52

SMB Allocation Advertising Mediums Long Tail Marketing 52

Salesforce Marketing Cloud

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. Here’s a few practical tips to help your quest for small business ecommerce growth. Get tips, guides, and how-tos curated just for you.

Small Business Marketing 98

Small Business Marketing eCommerce Paid Content Enterprise Management 98

Salesforce Marketing Cloud

APRIL 20, 2022

When it comes to staying ready for whatever lies ahead, digital-first small businesses have a leg up. We recently surveyed 200 small and medium businesses (SMBs) to learn how adopting digital work — with both their tools and culture — are better positioned to thrive than their less tech-savvy counterparts.

Small Business Marketing 98

Small Business Marketing Work Management Marketing Management Marketing AI 98

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Nevertheless, here are 7 more reasons along with tips on how exactly to do it. . Nevertheless, here are 7 more reasons along with tips on how exactly to do it. . Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. Though it may not seem like it, selling to SMBs can benefit you in the long run. Before we begin, here’s a quick overview for new salespeople: What Are “SMB Sales”?

SMB 100

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 100

ClearVoice

FEBRUARY 3, 2021

What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for medium) or their size (under 100 employees for small, under 1000 employees for medium), depending on who’s doing the classifying. SMB is also a marketing term.

SMB 52

SMB Advertising Mediums Word of Mouth Business 52

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. The Importance of Small Business Marketing.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Visitor Queue

AUGUST 26, 2021

It can be intimidating to implement marketing as a small business. There are so many aspects that go into marketing, and it can be even harder as a small business. However, if done right, marketing can grow your business exponentially.

Small Business Marketing 79

Small Business Marketing Business Marketing & Strategy Marketing 79

Sharpspring

SEPTEMBER 9, 2022

What role does your small business’s website serve? Is it a digital business card? What exactly do SMB websites need to include in order to best help boost your business? A small business’s brand relies heavily on recognizability and trustworthiness. A 24/7 salesperson? Strong visual branding.

SMB 63

SMB Marketing Websites Domain Lead Scoring 63

Martech Advisor

NOVEMBER 14, 2019

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Salesforce Marketing Cloud

DECEMBER 15, 2021

With 2022 just around the corner, we looked to the fifth edition of our “ Small and Medium Business Trends Report ” for clues as to what the new year will hold for growing businesses. We also spoke to our savviest small business experts to gain deeper insights into the data. See trends. According to the U.S.

SMB 98

SMB Work Management Business Paid Search Agency 98

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses. Dollar Shave Club.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Business (discussion and guides on management, digital transformation, and leadership). American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. On LinkedIn, you want to be all about business.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Outbound Engine

DECEMBER 8, 2022

That kind of writing takes skill and experience, which makes it hard for small businesses that don’t have an email or content marketer to do it for them. We create and send email campaigns on behalf of our small business customers throughout the year — roughly 114 million emails , in fact.

Best Practices 52

Best Practices SMB Small Business Marketing Click Rate 52

Outbound Engine

DECEMBER 7, 2021

That kind of writing takes skill and experience, which makes it hard for small businesses that don’t have an email or content marketer to do it for them. We create and send email campaigns on behalf of our small business customers throughout the year — roughly 114 million emails , in fact.

Best Practices 69

Best Practices SMB Small Business Marketing Click Rate 69

Terminus

MARCH 15, 2017

Why Use Account-Based Marketing (ABM) for Small Businesses? The benefits of account-based marketing for small businesses include: The ROI of account-based marketing is clear and easy to measure. All these advantages make ABM a clear favorite for small businesses. Follow him on Twitter at @nirajr.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30

BenchmarkONE

DECEMBER 26, 2018

When does your customer get the first impression of your business? The truth is, the real impression begins after a client has decided to do business with you. If you get it right, you may reduce churn and cultivate raving fans who bring in future business. Download the campaign template and modify it to fit your business.

Automation 74

Automation Tips Cross-Selling Template 74

The ROI Guy

NOVEMBER 14, 2011

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. SMBs are leveraging more cost efficient and agile IT strategies to be frugal, but at the driving business operating efficiency and effectiveness.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Outgrow

MARCH 11, 2020

The following tips will all but ensure your success and help you with your lead generation and conversion without wasting your time or money. A new blog post every now and then and a simple Facebook status update aren’t powerful enough by themselves to truly make an impact on your business. New businesses struggle with this task a lot.

Paid Content 81

Paid Content Organization Marketing Strategy Marketing & Strategy 81

Hubspot

APRIL 16, 2012

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. While every SMB is unique, we've looked at companies across numerous verticals and business sizes and seen Twitter advertising be successful in some instances, and a downright struggle for others.

Small Business Marketing 28

Small Business Marketing Twitter Advertisements Advertising 28

Outbound Engine

DECEMBER 1, 2020

It takes creativity and experience to write subject lines that reliably drive high open rates, but most small businesses don’t have a dedicated email marketer or content marketer to do it for them. Consider it our holiday gift to your business! 3 tips for simplifying open enrollment. Best real estate subject lines.

Best Practices 53

Best Practices SMB Lock-In Click Rate 53

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Against the Grain This is one in a series of posts that explore people and technologies that are enabling small companies to innovate.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Sprout Social

SEPTEMBER 13, 2021

Small business owners know this all too well. Small businesses, which account for 99% of businesses and employ 47% of workers in the US, were hit particularly hard by the pandemic—mom-and-pop shops closed their doors, employees were let go and suppliers halted shipments. Use social data for more than marketing.

Small Business Marketing 135

Small Business Marketing Social Media SMB Media 135

Hubspot

NOVEMBER 17, 2017

General cover letter tips. Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google “SMB sales manager Joyfull” and see if you can find the team’s leader on LinkedIn. Every week, I write a blog post about a common SMB challenge. Click here to jump straight to the template.). Last name].”

Template 75

Template SMB Paid Search Agency Work Management 75

Scoop.it

MARCH 17, 2022

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. In this article, we talk about building a content strategy for your small business that brings consistent results over time. How to Build an SMB Content Strategy. Content strategy for a small business has three broad objectives.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Outbound Engine

AUGUST 28, 2021

If you’re a small business owner, you realize the importance of having a presence online (in fact, that’s probably why you’re reading this article). While maintaining profiles on sites like Yelp and Google My Business is essential for collecting online testimonials, it’s also extremely important to have a Facebook Business page.

Small Business Marketing 94

Small Business Marketing Facebook Ideal Customer Profiles Business 94

Sana Commerce

AUGUST 27, 2022

Whether you are a small business or a large company, every successful B2B e-commerce implementation starts with the following 10 steps. The best way to start your e-commerce project is to determine your business needs and goals. What are the business advantages? Quantify the value of e-commerce for your business.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

BenchmarkONE

SEPTEMBER 29, 2020

As small business owners, your time is stretched pretty thin. There’s a lot of things you have to get done to keep your business running successfully, and social media tends to take a backseat. Like many things related to business, it is about prioritizing and working smarter, not harder. .

SMB 102

SMB Social Media Tips Media 102

ActiveDEMAND

JANUARY 5, 2018

Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Demand Generation 45

ClearVoice

NOVEMBER 22, 2021

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content?

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. When selecting an online shop for your business, here are the key factors and platforms to consider.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Moz

APRIL 16, 2020

In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. You're helping businesses do better. Or if you run a local business, perhaps you can list off the various sites which are available for COVID testing.

Paid Content 65

Paid Content SEO Paid Search Agency Search Marketing 65

Salesforce Marketing Cloud

MARCH 30, 2022

A new study from the National Federation of Independent Business (NFIB) shines a light on the impact of inflation on small businesses in the U.S. According to the NFIB, 22% of small business owners report inflation as their single most important business problem.

SMB 98

SMB Bandwidth SMS Work Management 98

Hubspot

JUNE 24, 2010

This article is a guest post by Laurie McCabe, a Partner and Analyst at the SMB Group , specializing on research in the highly fragment small to medium business market. But does your business have what it takes to stay ahead of the marketing curve? Is marketing core to your company, or is it window dressing?

Work Management 28

Work Management Marketing Management SMB Lead Scoring 28