The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. You can follow any responses to this entry through the RSS 2.0 Good luck in your email marketing selection process!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can follow any responses to this entry through the RSS 2.0

Work Management 100

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The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

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Buzz Marketing for Technology

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". Consider how you might use the interactive possibilities of the Internet and Web 2.0 Subscribe to this posts comments using RSS. tools, to get past some of those communication barriers â??

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Web 2.0 Effectiveness RSS Work Management 100

The Effective Marketer

AUGUST 5, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 27, 2010

A good starting point on how to do this is Travis Isaacs presentation “ How to Wireframe Like a Ninja “ It talks about Keynote (a presentation tool for the Mac), but 99% is transferable to PowerPoint. You can follow any responses to this entry through the RSS 2.0 The key is to keep it nice and clean.

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The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

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Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. The 25 Basic Styles of Blogging … And When To Use Each One View more presentations from Rohit Bhargava.

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Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Slide 1: Web Basics: Saving Time and Effort Joan Vinall-Cox, Ph.D. Slide 2: Useful Web Applications â?¢ RSS/syndication = Blog Readers â?¢ Most of the links for this presentation â?? â?? ¢ Straightforward Joan Vinall-Cox Slide 17: Web Bibliography Generators â?¢ the RSS icon Joan Vinall-Cox Slide 20: Bloglines â?¢

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Wiki RSS DMCA Privacy Policies 100

The Effective Marketer

MAY 9, 2011

Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. I got a couple pages worth of notes from her presentation. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff. See charts below).

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Social Media Email Marketing Social Marketing Web 2.0 60

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

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The Effective Marketer

JUNE 23, 2009

If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

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The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. You can follow any responses to this entry through the RSS 2.0 This bullet also reminds you that you need to dedicate time to your plan.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Buzz Marketing for Technology

OCTOBER 11, 2008

At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 We think that teachers should be tempted to put web 2.0 In other words, unless the course being taught is a technology course, the web 2.0 s blog that represent a reflection of the material presented. for Learning.

Web 2.0 100

Web 2.0 Tips Wiki Education 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors.

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Curation RSS Web 2.0 Content Marketing 60

B2B Marketing Traction

OCTOBER 20, 2010

I’ve been doing a presentation called “Leverage Technology for Marketing Success” for about the past ten years. I do suggest that folks use some tools to automatically send links to new blog posts to Twitter or RSS feeds to send new press releases to a Facebook company page. No, no, no! Have an online conversation?

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Social Media Media RSS Twitter 100

The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

office 2.0. Presentation. Publishing 2.0. Web Content 2007. Web-based spreadsheet. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 is underway here in Italy, and I presented “Cultivating wikis to change the enterprise and improve the bottom line&# this morning.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

JUNE 15, 2010

However, I think it is a new and permanent reality of the current economy and have learned to adjust my business model accordingly. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. He is the Founder & President of Tiecas, Inc. –

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Is Your Industrial Website Still Just a Business Card? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

That’s when you can provide more in-depth information and the specifics of your solution, provide answers to their questions and transform them into evangelists for your message for them to present to final decision makers and/or other internal stakeholders that you may not have access to. He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

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The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

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The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

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Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 13, 2009

Will I get sales calls from each company that is presenting a class? From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). I sure hope yes for the first and no for the second.

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The Effective Marketer

APRIL 6, 2009

Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Buzz Marketing for Technology

JUNE 27, 2008

At APQC and KM Edge , we understand the power of networking in business. As one of several thought leaders in various fields assembled by an international business school, Carla was asked to teach a group of high-achieving partners from a global professional services firm how to conduct benchmarking studies. Enterprise 2.0.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Industrial Marketing Today

JULY 20, 2010

What are consequences of this creativity decline to the business world? Finally, they presented designs to teachers, parents, and Jim West, inventor of the electric microphone. Instead of engaging the prospect in a meaningful conversation and discovering their real business issues, we resort to “Here’s what it is.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Avaya makes Business Communications more Social It’s a very exciting day for me here at. Send this page to Print Friendly. Email this to a friend?

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Knowledge Worker 2.0 - Power to the people. This is my presentation from the IIM National Conference on 15 Aug more. entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. (Cannot see the image? Reload image ). Favorites & Groups.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. will be presenting. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

Both Shawn and Matthew are talking about an issue of some immediate significance within the knowledge management community, may be as esoteric in its way as Mysterianism but let us pretend not, at least for the present. Posts RSS & Comments RSS. They want to improve the bottom line. Post a comment — Trackback URI.

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Work Management Conversion RSS Web 2.0 100