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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Here’s a look at seven non-traditional ways to finance your small business.

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6 social media marketers on the future of social messaging

Sprout Social

Direct mail, e-mail and toll-free calls are losing popularity among consumers as more and more gravitate to social messaging for customer service. Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. After all, more than 62% of B2B buyers respond to salespeople who connect with them to share insights and opportunities relevant to their business. . And what better way to keep our audience interested than with content? At this point, we all know that the best way to connect with humans is by being human.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

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There’s a new B2B mandate

Canadian Marketing Association

OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). Everything is evolving to P2P, largely fed by social media. B2B customers are regular people too.

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9 Promising FinTech Startups You Should be Watching

Envy

A recent MoneyLive Banking Report concluded that a majority of executives in traditional UK financial institutions now see FinTech startups as a “significant threat” to their business model. Divido has raised $19 million so far, proving first-hand that when cash flows smoothly, businesses can achieve so much more.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.

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