Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. Multivariate testing can quantify this very accurately.

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

APRIL 10, 2013

But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands. In short, they can offer experiences more suited to customer needs and wants — and that is the true goal of any e-commerce business. Hint: this may even differ by traffic source!).

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

APRIL 30, 2013

Posted in Business Intelligence Testing. Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI' Related posts: Your Testing Program: Smart Ways to Get Your Team On Board Who would object to gathering hard data on exactly how.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

MAY 15, 2013

Whether online novices or experts, business leaders crave insight on how to accomplish this. Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing a/b testing CMO CRM ecom ecommerce Multivariate Testing savvy CMO segmentation Strategy'

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Test your theory. They test their websites constantly and as they go.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

OCTOBER 18, 2013

I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. Isn’t that what really matters to your business? Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. Personalization.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100