Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. There are five main approaches to using Facebook for businesses. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

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JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

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AUGUST 16, 2010

link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

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JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

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SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

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MAY 12, 2010

Social Media With A Mouse? A lot of people are still saying no to social media. Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. link] #SMM [link] Doktor Marketing Would You Try It With a Fox?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Remember, the most important customer of EVERY company is Google. Great insight.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 27, 2010

Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] [link] Lanc. Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

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MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

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JUNE 17, 2010

Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. For us, it has helped expand our consulting business, which is a real measure. By far and away it has been our best means of getting our story out, and capturing business.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

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MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

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AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

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JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

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FEBRUARY 11, 2010

That being said, the “transition&# will likely go on for some time, meaning there's still quite a bit of business to be had and money to be made in mobile apps. The decision to go with a web or native app comes down to what makes the most sense for the business so there is no right answer to this one. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

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FEBRUARY 15, 2010

' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

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MAY 5, 2010

From a business standpoint, it’s brilliant. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

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MAY 13, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Man: …… your awesome.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

SEPTEMBER 14, 2010

However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. Andy Holeman Piece serves as a great reminder of what we as marketers should be doing.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 21, 2010

because the plaintiff’s wife learned about her husband’s infidelity directly from the online florist who, despite a privacy policy on its site, sent a card to their home thanking him for his business. Having a privacy policy or a social media policy is not enough. You have to train employees too.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

FEBRUARY 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Great for small businesses. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 19, 2010

And once the system was set up and the business rules determined, the company spends almost no time managing the program. But after that, Western River spends a few minutes a day on oversight and interaction, freeing up the rest of their time to actually run their core business. How are you integrating social media into other programs?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 19, 2010

Turn the Tables on Social Media with NutshellMail [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. link] Social Business Bank Option 1. You are what make all of this worthwhile. No question!

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 23, 2010

Businesses will surely veer between the two given the way their focus shifts. I do think though that every communicative act has to be rooted in some kind of strategy within the business. Businesses need to have the flexibility to switch between modes depending on any situation.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 10, 2010

I must say, that has to be the BEST business card idea I've ever seen. link] Vishal Joshi RT @SMBConsultant: Staggering Social Media Insights »The Best of Twitter 20 eBook »Very Generous @jaybaer »[link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Just got my copy in the mail.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 27, 2010

If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Sounds like it could really help businesses out in the social media realm. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Bravo, man.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 24, 2010

Businesses on Twitter should just read some Harvey MacKay books. Oh yeah, my husband used to work for Tony Robbins and he's a hypnotist and business coach for small businesses and professionals. Santosh460 hh Social media marketing agency Awesome Post! I believe Social media delivers new communications tools.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

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JUNE 2, 2010

How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&# How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&# Thanks for bringing that into the conversation.

Social Media 134

Social Media Media Curation Webinar Metrics 134

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JUNE 7, 2010

He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner. The book concludes with a few pages about the science of happiness, and how personal and business happiness can be inextricably linked. Great story!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. .&# Twitter Lists Frenzy =-.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. I think that most people can look at their own relationships in business, employment, family and friends and see the same patterns. (I That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. You might be surprised, says @jaybaer [link] [link] business Does your Blog have a Long Tail? link] – good breakdown of social media business applications.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117