Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to a study by Accenture, 73% of the customers prefer doing business with brands that take their personal preferences into consideration.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JUNE 19, 2020

The resiliency model of businesses across the globe was disrupted due to the outbreak of the coronavirus crisis. The way people have been doing businesses changed, and even as now we all together are braving to march to the new normal, we do find ourselves in an unplumed territory, in a state of oblivion.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

DECEMBER 18, 2019

Certainly, companies have a long way to go in terms of optimizing their customer experience management (CXM) thresholds. Search Engine Journal : The website was founded in the year 2003 & has been consistently providing the readers with the latest news & best practices employed by the industry experts to scale their businesses.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. According to a report by Instapage , 84% of the customers say being treated like a person, not a number, is very important to winning their business.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

FEBRUARY 28, 2020

Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020. Ever wondered how to build customer loyalty with content marketing?

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Optimizing customer experience is an essential pre-requisite to converting prospects into customers. B2B marketing has evolved.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MAY 1, 2020

Triggered email marketing campaigns are highly successful as they help in delivering highly personalized messages to the target persona at the right time, thereby optimizing customers’ experiences, saving time, and improving the probability of sales. As customers’ experiences are optimized, a boost to the sales conversions follows.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

MAY 28, 2020

In an era of omnichannel marketing, it is important for marketers to remind that alongside online advertising they also need to optimize the physical and offline experiences for their customers, and arranging event marketing is an excellent way to do that. Read more on How Virtual Event Marketing Benefits B2B Businesses.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

JULY 6, 2020

The debates over customer retention and acquisition marketing have always been contentious for the business fraternity. Read more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). Read more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The B2B world is transcending publishing the envelope for all it can be.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

AUGUST 6, 2019

If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. Regardless of what type of business you run, it’s likely that “selling more” has a frequent, if not long-term, place on your to-do list. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Types of Business Information.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

FEBRUARY 17, 2020

Building a business blog always helps & thereafter, marketers can share their content types on other channels. Several permutations & combinations of related metrics can also be used by marketers to reflect on the business objectives of the organization. Content published on the blog can also be repurposed & republished.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

SEPTEMBER 20, 2019

Undoubtedly the realm of B2B content marketing is not only fiercely competitive but is also filled with a lot of challenges including optimizing the niche technology & targeting, streamlining the long buying cycles of the prospects & standing out in a market studded with the same high-volume keywords.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

While doing the basics is still critical & most important for businesses to maintain perennially healthy sales pipelines; the problem arises when conventional marketing tactics fail to deliver the desired output. Inbound marketing has been a boon to the unrelenting & non-idiosyncratic framework of modern B2B businesses.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45