Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

FEBRUARY 13, 2012

In business, big data means far more than that. Today, businesses are creating the technology infrastructure and business intelligence applications that allow them to capture and draw insight out of big data. Modern media buying is giving businesses a way to act on all of this data, not just marketing data, in real time.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JULY 28, 2011

Using media mix models, companies like KMart assess incremental business impact , accounting for the fact that TV is one of many channels. But when looking at overall business impact, these results are the color commentary , not the definitive answers. My verdict: KMart’s CMO is right. Here’s why: Scale. The Challenge.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JULY 1, 2013

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. Business Leisure Time.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

FEBRUARY 16, 2015

He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Yes, marketing should build the business, but it doesn’t make the trees around your office burst into beautiful blooms of money.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

JANUARY 8, 2013

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Until Google solves the first point, they have a major disadvantage. Until they solve the second, circles are not a benefit. Except Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

MARCH 27, 2011

When businesses commit to caring, employees and the community will take notice and share for you, without prompting. In addition, philanthropic companies are regularly recognized in the media, like the America’s Most Generous Companies in Forbes or the corporate philanthropy awards held each year by the Portland Business Journal.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 4, 2011

While all major marketers should understand email today, email is Kodak’s marketing, not their core business. To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. They won’t understand the social side of social media, and it will clearly show.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

APRIL 4, 2011

It is nurtured as it grows, everyone loves seeing results, but it just isn’t enough to drive your business. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. Here are three things you need to do.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 31, 2011

This valuation is for a hypothetical mid-sized B2B technology marketer, ACME Business. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Don’t believe me? Let’s put some numbers on it what marketing to your audience is worth. And start serving and growing your audience.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 21, 2011

For example, in business intelligence, there has been a lot of talk recently about mobile accessibility. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Are marketing, sales and product aligned?

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 9, 2011

Applications These have now been relabeled adware, spyware or malware, and internet security suites have significantly undermined these business models. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Part two, with marketing activities still prevalent today, will be published next week.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. In contrast, concerns about business and employee receptiveness is cited by less than 15% of respondents. I just wish I had looked at it earlier. IT’s needs must be met.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Choosing metrics is tightly linked to strategy and marketings contribution to overall business challenges and opportunities. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. This is a particularly useful metric for campaigns designed to highlight and elevate a company’s thought leadership.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100