Chris Koch

JUNE 26, 2009

You may have to adopt a more split business personality (and do more work). To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Transfer Twitter relationships to LinkedIn and Facebook. Join LinkedIn and Facebook groups and answer questions.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. In HP’s case, it was CARE, the aid relief organization. Let them win stuff. HDS also did something cool.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JANUARY 22, 2010

LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. The communities you belong to should all Your LinkedIn profile should display your most recent posts and tweets, and your blog should display all of the above. startups.com). Tweet This Post.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JANUARY 21, 2011

At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

JANUARY 8, 2010

Not in our businesses, though. Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. And yes, we are all unique. But in most things, we’re the same and we can usually acknowledge that.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

OCTOBER 30, 2009

We found that usage of social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Sounds like a business case for investment to me.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

SEPTEMBER 18, 2009

These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that This is the model of most relationship-based social media tools today, such as Facebook, MySpace, LinkedIn, and Plaxo. Permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that This is the model of most relationship-based social media tools today, such as Facebook, MySpace, LinkedIn, and Plaxo. Permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) If prospects downloaded it, we can assume they were checking if their building or business is within Level 3’s fiber network.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

DECEMBER 28, 2010

I’ve formed a handful of excellent business relationships on Twitter this year—we know each other on sight and (gasp) we’ve even spoken to one another. The ultimate risk in business is that your customers stop buying from you because they don’t trust you. Filtered conversation reduces risk. Do you call that ROI? Hey, we’re humans.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

NOVEMBER 20, 2009

IT and business buyers are flocking to social media more rapidly than anyone would have imagined even a few years ago. and ad pages by 30.3%, according to American Business Media, a B2B trade association. So I’ve assembled some research, from both ITSMA and other sources that examines the case for social media. Customer factors.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100