Redefining your Ideal Customer Profile (ICP) - ABM in the House - Episode 1
Strategic-IC
JULY 1, 2020
Here, Episode 1 outlines the key steps to define or redefine your Ideal Customer Profile (ICP). ABM in the House: Redefining your Ideal Customer Profile (ICP). They're built over, legacy, historical reasons, sales leaders, C-Suite have ideas about who they'd like to have as accounts, etc.
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