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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

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What Is a Blog, & Why Should You Create One

Hubspot

If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. If you're contemplating creating a blog for your business, or simply want to know what one is, keep reading.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. In fact, one of the key goals early on in the campaign was to give sales folks a door opener with businesses they were selling. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Do a full audit that determines your best sources of leads, traffic, and page views. Increasing the number of certifications held by each student (HubSpot Academy). Increasing the number of certifications held by each student (HubSpot Academy). That might be what I love the most about the HubSpot Growth Platform , for example.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking. LinkedIn - LinkedIn is a business-oriented social networking site. Quantcast - Quantcast provides website traffic and demographics for websites.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

” Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.