SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

JUNE 5, 2018

A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. Sales teams are spending too much time working leads that aren’t ready to buy, or don’t have any to work at all. Closed : People who have paid for your product or service. More leads in, more revenue out.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

SnapApp

AUGUST 29, 2019

According to Forrester , marketers see an average 20 percent increase in sales opportunities from nurtured vs. non-nurtured leads. The goal of a nurture stream is to help leads that aren’t initially sales-ready realize the value of your product or service, with the eventual goal of conversion. Offer the Right Content at the Right Time.

Buyer Intent 59

Buyer Intent Top of Funnel Intent Campaigns 59

SnapApp

AUGUST 14, 2018

They’re leveraging the information shared to relieve pain points within their lives and/or work. The goal of their work isn’t to understand what worked best for others. Instead, their goal is to know what will work best for THEM, as quickly as possible, and in as tailored a manner as possible.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

SnapApp

AUGUST 14, 2018

They’re leveraging the information shared to relieve pain points within their lives and/or work. The goal of their work isn’t to understand what worked best for others. Instead, their goal is to know what will work best for THEM, as quickly as possible, and in as tailored a manner as possible.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

SnapApp

DECEMBER 4, 2017

Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Takeaway : Businesses are doubling down on content marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

AUGUST 1, 2017

Rather than eat a knuckle sandwich, you promise to bring the bully’s homework to his house later so he can take full credit for your work. Demand generation is creating awareness for your product or service in order to drive revenue. . It's what makes consumers engage with a brand without yet having tried a product or service. . .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

SnapApp

OCTOBER 3, 2017

While this “ us-vs-them ” mentality may have worked back in the good old days, it doesn’t anymore. . 45 B2B Marketing Experts Explain How to Align Sales and Marketing Teams for Your Business or Clients. . . . When anybody shares the same goals, they tend to find a way to work together. Marketing did their thing.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. For blogging for business, look to the model set by Jeremiah Owyang of the Altimeter Group. Externally, research firms like Aberdeen , Gartner , and Forrester can even generate revenue via white papers.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MARCH 20, 2014

For blogging for business, look to the model set by Jeremiah Owyang of the Altimeter Group. At SnapApp, we’ve worked to develop effective one pagers of our own, but always practicing what we preach, we’ve wrapped them up in our own interactive content. One Page Overview: A concise summary of key offerings or information.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

JANUARY 11, 2018

While this approach worked for a long time, the buyer journey has become far more complex. . . While acquisition was, and always will be critical to the survival of any business, more emphasis needs to be placed on engagement. . . In other words, all of the power was in the hands of the business, not the consumer. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

SnapApp

JUNE 6, 2017

What worked a decade ago now makes modern buyers run for the hills. . Cold calling doesn’t work like it used to. . In fact, much of the buying decision has been made before the salesperson ever talks to the business. . Pitching : Sales rep explains to customer how their product/service can solve their problems.

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For some brands, this can work very well, but it's not going to work for all brands. Back to top. Mandy McEwen.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62